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2021 Lincoln Aviator Review | What's new, price, plug-in hybrid, video

The 2021 Lincoln Aviator is the right vehicle at the right time. It’s a distinctly American take on the three-row luxury crossover segment, boasting big power and a splash of green on the side. It draws you in with its long, sleek exterior, then leaves mouths agape at the beautiful and characterful interior. Its rear-drive architecture developed in concert with the Ford Explorer gives rise to two stout powertrains. A 400-horsepower turbo V6 is standard, but the PHEV is the real barn burner with a silly 494 horses and 630 pound-feet of torque on tap. ItÂ’s a downright splendid combination of American luxury and muscle. Despite all that power, though, donÂ’t come in expecting a stiff, handling-focused crossover like youÂ’ll get from German luxury brands. The power and adaptive suspension is there to make the driving experience effortless, not to set fast lap times. Lincoln isnÂ’t trying to best AMG or M at their own game, opting instead to put its own stake in the ground as peak American luxury. The option to get a plug-in hybrid should make it ideal for eco-conscious luxury buyers who might scoff at a Navigator, too. If youÂ’re looking for a luxurious family vehicle that prioritizes serenity and comfort above all else, take a hard look at the Aviator. What's new for 2021? Not much has changed in the AviatorÂ’s second year besides some packaging and color shuffling. New exterior colors include Asher Gray and Ocean Drive Blue. Flight Blue is no longer a Black Label exclusive, either — you can spec it on Reserve and up for 2021. In packaging news, the panoramic sunroof is made standard on the Reserve trim; soft-close doors are standard on Black Label, and a “high-efficiency” cabin filter is standard on all trims. 2020 Lincoln Aviator Grand Touring Black Label View 34 Photos What are the Aviator interior and in-car technology like? No other company's interiors look anything like the mid-century-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes shown below, but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" that get special colors and trim types. The quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it covers whatever deficit exists. Most competitors just seem drab and generic by comparison.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Lincoln dealers frustrated over slow MKZ production ramp-up

Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly Super Bowl earlier this month.
Pity, then, that Lincoln dealers don't have enough MKZs to sell. According to The Detroit News, parent company Ford has spent a good portion of its time at this week's National Automobile Dealers Association meeting in Florida attempting to pacify upset dealers who don't have enough examples of the pivotal new vehicle in stock.
As the DetNews notes, Lincoln only sold 453 MKZs last month, a whopping 73-percent decrease over the same period last year when the sedan's predecessor was on sale. In fact, the stunted supply had enough impact that Lincoln's January figures worked out to a 32-year low for the brand, just as it's trying to get back on its feet. This, despite the fact that the MKZ is said to have the biggest number of pre-orders in the marque's history.