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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

2016 Lincoln MKX First Drive [w/video]

The Lincoln Motor Company was one of America's great luxury symbols of the 20th Century. It grew from an aircraft engine maker during the First World War to become the car of presidents. The jaw-dropping Continental concept revealed earlier this year is a clear indication that Lincoln plans to build on its history and recapture some of that luxury magic. While the image of a powerful Continental thundering over a tony Westchester road is certainly romantic, it does little to sell cars today. Enter the 2016 Lincoln MKX. Flagships like the Continental are great, but Americans buy way more crossovers, and Lincoln's redesign of the MKX focuses on the needs of modern luxury customers. That means more and better safety features, a quiet interior with attractive materials, and classy exterior design. The potent 2.7-liter twin-turbo V6 pushes out 335 horsepower, outperforming V6 offerings from Lexus and Acura. There's also a new engine – Ford's potent 2.7-liter twin-turbo V6 pushing out 335 horsepower – that outguns V6 offerings from Lexus and Acura. All told, it's a tasteful redesign with some spotlight features that might turn a few more customers Lincoln's way. The updates are intriguing, yet many of them (aside from the V6's 380 pound-feet of torque) are rather subtle. So we grab the key fob to an attractive all-wheel-drive model decked out with the Reserve package and set out for a long weekend to absorb the new MKX. Several days of running errands around town, commuting, and a three-and-half-hour drive from metro Detroit to the northern tip of Michigan lay ahead of us. We're going to be spending a lot of time in the MKX, so naturally, we take stock of the interior. Our tester (we photographed a different one) is done up in a cappuccino leather theme, which means brown leather for the steering wheel, armrests, and the tops of the door panels. Another chocolately strip bisects the dashboard. The rest of the cabin – the headliner, the seats, the sides of the doors, etc. – is a creamy white. We sink into the seats, which are cushy yet supportive. The headrest is like a pillow, and the plush floormats feel made for bare feet. The touchscreen works well, and it's complemented by redundant buttons and switches, which we like. The MKX is generally user friendly. The touchscreen works well, with little poking or jabbing. It's complemented by redundant buttons and switches, which we like.