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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad

Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.
Conan O'Brien was first to send up the television spot, but now Ellen DeGeneres has taken a stab at it too, superimposing herself in the back seat of the compact luxury crossover, downing some pot brownies and generally playing Costello to McConaughey's Abbott. It's worth a watch, if only to see Ellen getting down in her usual, offbeat style.

Electric Lincoln Corsair-E coming in 2026, report says

An electric Lincoln Corsair is on the way, Automotive News reports. It’s currently scheduled to arrive in 2026 and will be built at the Oakville, Ontario, assembly plant. Automotive NewsÂ’ source for this information is AutoForecast Solutions LLC, an automotive global forecasting company. “At this point, weÂ’re not sure if it will completely replace the Corsair or if there will be an equivalent gas-powered Corsair. But they would be on two different platforms,” Sam Fiorani, vice-president of AutoForecast Solutions, told Automotive News. The vehicle is currently going by the name of Corsair-E. ItÂ’s no surprise to see that it would require a new platform to build. The Corsair is currently riding on the Ford EscapeÂ’s platform, and the highest level of electrification seen there is a plug-in hybrid variant. This electric Corsair will be one of many EVs/electrified vehicles being manufactured at the Oakville plant in the coming years. It was announced late last year that Ford would build five new electrified models there this decade, with the first scheduled to roll off the assembly line in 2025 and the last in 2028. This could mean full EVs or hybrids, but the split is unknown so far. Ford still isnÂ’t talking about its specific plans with this Canadian plant. Automotive News received the standard, Ford “does not comment on future products” response when it queried the Blue Oval. In the meantime, anyone wanting their electrified Lincoln Corsair fix can find it in the Corsair Grand Touring PHEV going on sale soon.  Related video: