Lincoln Ls Southern Owned Heated Leather Seats Sunroof Keyless Entry No Reserve on 2040-cars

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Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Lincoln Corsair's grille is growing in spy photos

We've recently seen the refreshed Ford Escape in spy photos, and it appears its luxurious platform mate, the Lincoln Corsair, is getting a refresh, too. It's a significantly more modest restyle, with one exception: The Corsair is getting a bigger grille. Yes, like so many other makes and models, Lincoln is updating its little SUV with a big grille. The width and even the shape aren't that different than the current model. But it's taller, having been stretched downward into the front bumper. It may now have a thicker lower chrome bar like the Navigator. Besides the grille, the rest of the Corsair looks nearly unchanged. Even the headlights look the same as the current model. The rear is also the same. Photos don't show the interior, but expect that to be generally the same, too, possibly with a larger infotainment screen. With how mild this refresh is, we expect it will be revealed this year as a 2023 model. The Corsair should retain its full range of powertrains including the standard turbo 2.0-liter four-cylinder, optional turbo 2.3-liter four-cylinder, and plug-in hybrid 2.5-liter naturally aspirated four-cylinder. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.