Very Rare 1977 Lincoln Bill Blass 2dr Leather Moonroof Only 22k Miles! 78 79 on 2040-cars

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McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Junkyard Gem: 1995 Lincoln Mark VIII

Except for a pause during the 1960s, the Lincoln Mark Series of personal luxury cars stayed in production from the 1956 through 1998 model years. These were big, swanky machines loaded with the latest in gadgetry and — other than the handful of 1984-1985 Mark VIIs with BMW diesel linline-sixes — they cruised with great opulence on American highways courtesy of powerful V8 engines. The very last generation of the series, the Mark VIII, boasted a spaceship-style interior, slick body lines, and a sophisticated dual-overhead-cam version of Ford's Modular V8 engine. Here's a 1995 in Deep Jewel Green Metallic paint, photographed in a Colorado self-service yard. I've documented examples of the Lincoln Mark II through Mark VI while performing my car-graveyard studies, and the Mark VIII's distinctive wraparound cockpit makes most of its predecessors look cheap and stodgy by comparison.  The four-valves-per-cylinder version of Ford's rugged 4.6-liter Modular V8 made 280 horsepower in the Mark VIII, just two fewer horses than the V8 in BMW's 840Ci coupe that year. The Mercedes-Benz S500 coupe had a 315-hp V8 that year, while the Lexus SC 400's V8 made a mere 250 horsepower. The BMW cost $69,900, the Mercedes-Benz had a $91,900 price tag, and the SC 400 went for $47,500 — the Mark VIII could be purchased for just $38,800 that year. That's about $66,300 in 2019 dollars. Of course, the Cadillac Eldorado coupe was the real competition for the Mark VIII in 1995, and the unfortunately-named ETC (Eldorado Touring Coupe) came with a 300-horse DOHC Northstar V8 (admittedly, driving the front wheels) and a dignified wood-trimmed interior. At $41,535, though, the Cadillac had a higher base price than the Lincoln. I think this one was pretty clean, prior to getting banged up in the junkyard, and 140,905 miles seems low for a flagship Ford of the era. Perhaps it got too many unpaid parking tickets, or maybe that complex DOHC engine developed some expensive problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tempted? Featured Gallery Junked 1995 Lincoln Mark VIII View 17 Photos Auto News Lincoln Automotive History

2020 Lincoln Navigator gets a price bump as sales stay strong

The Lincoln Navigator is still doing the business on dealer lots, and as sales climb, so do the prices. CarsDirect reports the flagship SUV's MSRP has gone up again as of February, a letter to dealers explaining that the bump "continues to keep the Lincoln brand competitive and aggressively positioned verses [sic] our key competitors." The entry-level Navigator Standard will start at $76,185 before the $1,295 destination charge, for a total of $77,480. That's $360 more than the luxury flagship cost in January. At the high end, the Navigator L Black Series goes up to $101,630 after destination, a $365 bump. This revised pricing makes the two-wheel drive Navigator Standard $1,000 more expensive than the current, outgoing Escalade, and the Navigator L Black Series $2,040 more than the Escalade ESV Platinum 4WD. It's likely the price jumps coming with the next-generation Escalade should restore the balance.   That won't change the fact that, on the face of it, the Navigator's entry-level price has risen by roughly $3,500 since it launched for the 2018 model year, and that's after an $8,500 increase introduced with the current generation. Last year, the product planners added features and a trim reorganization along with the price increases for 2020. Buyers get convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system standard throughout the range, and every 2020 Navigator includes the CoPilot360 driver safety suite. The safety kit wasn't available on the 2019 Navigator Standard, and was a $2,640 option on the Select trim. On top of that, the Reserve trim dropped in price thanks to the addition of a two-wheel-drive version. The Navigator improved sales in 2019 by 817 units over 2018. If sales remain robust this year — and depending on where the Escalade lands on the MSRP chart — we won't be surprised at another increase before the year is out. Related Video: