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2017 Lincoln Continental pricing undercuts Cadillac CT6

For 40,000 people interested in purchasing a new Lincoln Continental, today is the day they've been waiting for. We have the full and complete list of prices and optional extras for the luxury brand's big, new sedan. The Continental will be offered in four trims – Premiere, Select, Reserve, and Black Label. The Premiere starts at $45,485 (including $925 in destination pricing), while the Select kicks off at $48,440. Speaking of the Select, the base 3.7-liter V6 can be swapped for a 2.7-liter EcoBoost V6, if you've got $2,250 to burn, driving the price up to $50,690. Going to the Reserve gets you more kit and the 2.7-liter comes standard, but the price increases to $54,840. Finally, the base Black Label starts at $63,840. In the case of both the high-end trims, Lincoln will let you upgrade to the eagerly anticipated 400-horsepower, 3.0-liter V6 for $3,265. All-wheel drive is a $2,000 option regardless of trim or engine. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. It's easy to drive those prices up, of course. Lincoln is offering five options packages, spread across the Select, Reserve, and Black Label trims. The Select Plus (blind-spot monitoring and Sync 3) adds $1,255 to the price of the Select. The $695 Climate Pack (automatic high beams, heated rear seats, a heated steering wheel, and rain sensing wipers) and $3,105 Technology Pack (360-degree camera, adaptive cruise control, Enhanced Active Park Assist, lane keeping assist, and forward collision warning) can be added to the Select, Reserve, and Black Label. The $4,300 Rear-Seat Pack (heated, cooled, and multi-contour rear seats, inflatable rear belts, and a panoramic sunroof) will pamper backseat passengers on the high-end Reserve and Black Label, while the $5,000 Luxury Package will add LED headlamps and a 19-speaker Revel stereo to the Reserve trim. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. That's just silly. More common features include a $1,130 Revel stereo, a $1,750 panoramic sunroof, $750 20-inch wheels, and a $335 CD player. So yeah, don't expect many of those base prices to make it to the showroom without some swelling. By our math, the Conti tops out at a cool $82,400. Lincoln says it's big target for the Conti is Audi A6, and its pricing matches up neatly with that car. The front-drive 2.0-liter turbocharged A6 Premium starts at $47,125.

Chevy, Lincoln dealers say they still want sedans

Detroit automakers have famously turned their backs on sedans as they make the strategic bet to double down on money-making trucks and SUVs, but dealers for at least two American brands are giving the companies contrary signals. In separate recent interviews with leading national dealer councils for Chevrolet and Lincoln, Automotive News reports that both brands’ dealers still see a need for cars. The publication published a Q&A interview with Mike Bowsher, chairman of the Chevrolet National Dealer Council, who said Chevy dealers managed to hold onto market share last year despite the phase-out of the Cruze compact sedan and hatchback, thanks to products like the Spark and Sonic subcompacts and the Trax and Equinox crossovers. But, he acknowledged, “We do feel like we could use a car, especially in the low-MSRP range.” The comments follow similar recent comments from Tom Lynch, who chairs the Lincoln National Dealer Council. He told AN, “If weÂ’re not in segments where there is still a good amount of business, I think the company and the dealers lose out.” The Cruze was one of the victims of GMÂ’s November 2018 announcement of plant closures, with production having ceased with the closure of GMÂ’s Lordstown, Ohio assembly plant last year. GM sold 47,975 Cruzes in 2019 but a healthy 142,617 in 2018. At Lincoln, Lynch said the council has been telling the company it needs to stick with the sedan segment, despite plans to kill the MKZ sedan in the coming months and unconfirmed reports that the Continental isnÂ’t long for this world, either, despite the buzz of the suicide-door Coach Door Edition, shown in the photo above. Lincoln sold 17,725 MKZs and 6,586 Continental sedans in 2019, down a combined 15%, but still good for almost 22% of overall Lincoln sales. It's worth noting that Lincoln competes in a luxury segment that still expresses allegiance to four- and two-door cars. Even Cadillac, its cross-town rival, is staying active with the upcoming CT5 and CT4 sedans. Lynch pointed to Tesla as evidence that strong sedan products can resonate with consumers, though he conceded that “What that looks like for Lincoln going forward, IÂ’m not sure of.” For now, anyway, Chevy still offers the Sonic and Spark subcompacts, the latter of which saw sales climb 32.5% in 2019 to 31,281 (Sonic sales fell nearly as steeply).

Want a new 2022 Lincoln Navigator? You'll have to custom order it

Lincoln showed the refreshed 2022 Navigator in August of last year, but the luxury SUV only entered production on January 18 of this year. After just three months of rolling down the line at Ford's Kentucky Truck Plant, Lincoln has closed the doors on pumping out inventory units. Ford Authority noticed the Navigator page at Lincoln's consumer web site now reads, "The 2022 Lincoln Navigator is only available for custom order. Some models, trims, and features may not be available. Please contact your local Lincoln Retailer for updates and assistance." It's a small bit of sub-optimal news for shoppers who want to hit the dealer lot and shop for an SUV like choosing a pet at a shelter. It hasn't been such a bad thing for Lincoln, though. Ford has made it intentions clear about the future of dealer inventory and custom orders, emphasizing that it wants less of the former and more of the latter. With the Navigator, that part of the plan appears to be working out, FA reporting that retail orders in February were up 291% over February 2021. Threads on the Blue Oval Forums show buyers willing to wait for their orders as well, one buyer who placed an order on January 20 still holding out for a VIN and tentative production date at the time of writing. It doesn't appear the move to custom orders is the result of overwhelming demand, however. Rather, it seems that Ford just can't make enough Navigators to satisfy what demand there is. Production issues at the Kentucky Truck Plant that also builds the Ford Expedition and Super Duty pickup have crimped output for all three models. Expedition and Navigator sales in the U.S. are both down more than 56% through the first three months of this year. Navigators that do make it out the plant doors are leaving without Active Park Assist 2.0, a standard feature on the Lincoln that is constrained on a number of Ford vehicles as well thanks to you know what. Ford is at least able to do the next best thing, which is installing an Active Park Assist 2.0 Prep Kit that screws in the sensors and hardware. When chips are available, which the automaker believes could be 12 to 18 months, an owner can stop by a dealer to have that chip installed free of charge. It's a nicer solution than a Semiconductor Shortage Package for everyone involved. Order books for the 2023 Lincoln Navigator are expected to open in two months, with production slated to start in September. Maybe things will be better then. Or not.