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Lincoln goes sedan-free after sending the Continental into the sunset

Lincoln has ended production of the 10th (and, presumably, final) generation of the Continental, according to a recent report. Built in Flat Rock, Mich., the flagship model was the last sedan in the company's range. We can't say the guillotine dropped without warning; the writing has been on the wall for months. Introduced in 2016 for the 2017 model year, the Continental found about 12,000 buyers in America during its first full calendar year on the market, but sales quickly dropped. 8,758 units were sold in 2018, followed by 6,586 in 2019. 3,872 examples found a home through September 2020, and Ford Authority learned production ended on October 30. It's a shame, because the Continental stood proud as Lincoln's best effort in the luxury sedan segment in decades. It was built on a Ford platform, but it didn't exude an overpowering whiff of Blue Ovalness. Upmarket variants benefited from 30-way adjustable front seats, all-wheel drive and a 3.0-liter V6 twin-turbocharged to 400 horsepower and 400 pound-feet of torque. Lincoln even built a handful of Coach Door Edition models with a longer wheelbase and suicide rear doors reminiscent of the fourth-generation Continental released for 1961. These were stunningly expensive at $115,470 plus destination, yet they were all spoken for in record time. Lincoln hasn't announced plans to replace the Continental; the odds of seeing an 11th-generation model in the near future are extremely low. Nothing suggests another flagship sedan is in the works, either. Like its parent company, the brand is pivoting away from sedans and towards crossovers and SUVs, which sell in far greater numbers and tend to be more profitable. Sending the Continental to the pantheon of automotive history leaves the Navigator as the Lincoln brand's sole flagship, though an electric model might slot above it in the 2020s. America's take on the luxury sedan isn't dead, however. Arch rival Cadillac recently replaced the ATS and the CTS with a pair of sedans named CT4 and CT5, respectively. Both will spawn high-performance variants in 2021. Related Video:

Ford Announces Free Brake-Pad Offer If Customers Stop By Dealers

These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers. "We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts. Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1. "This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, President of Ford Customer Service, in the company's announcement of the offer. Scroll down to read the all the details.

2017 Lincoln Continental: Was this mic-drop moment just a big flop?

The Lincoln Continental may have been our fifth-place pick for Best In Show at this year's Detroit Auto Show, but it's probably the one we argued about the most. In fact, we're still talking about it. And we'll no doubt be discussing it long after we finally get to drive the new sedan later this year. We do this with lots of cars, all the time. The Continental is an especially important, high-profile car right now. It has the task of being a torch-holder for the struggling-to-run Lincoln brand, and that's a tough job these days. But did Lincoln do right by its Continental name? Did its Detroit showcar stop us in our tracks, or were we left feeling cold? In an effort to show you our full discussion, we're trying something different. About a week after the Detroit Auto Show press days concluded, Autoblog's Jonathon Ramsey sent an email around to some editors about the Continental to open a discussion. It got heated, and fast. And while we considered summarizing it, we decided to instead post the whole, largely unedited (adjusted for typos and swear words) chain. From: Jonathon Ramsey To: Autoblog Team Does anyone else think it's a problem that the new Continental looks 85 percent like the MKZ? And another 10 percent of it looks like a Jaguar and a Bentley? Because I think Lincoln screwed the pooch. The German Three plus Porsche can make cars that look alike – they've earned the right, even if I'd rather they didn't. The MKZ looks like a car for regional sales reps. Lincoln broke the glass in case of emergency, grabbed the Continental name, then put it on a car that looks a lot like that sales-rep car, but one for regional VPs. Do we really think this can work? Because I don't. From: Steven Ewing To: Autoblog Team Personally, I'm pretty disappointed in the final execution of Continental. I'm glad Lincoln isn't obsessed with chasing the Germans, but at this point, it's not even chasing Cadillac. I think that introducing the new front end and TTV6 engine on the MKZ before the Continental was a huge mistake. And while I have high hopes for the Conti from a comfort/driving standpoint, my gut instinct is that it's going to be more "better than the MKS" than "best American luxury sedan." Introducing the new front end and TTV6 engine on the MKZ before the Continental was a huge mistake.