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Lincoln opens the doors again to the Continental Coach Door Edition

Last year, Lincoln did a limited — just 80 — run of stretched Continentals with '60s-style suicide doors to mark the nameplateÂ’s 80th anniversary. (The Continental launched in 1939 as a special project of Edsel FordÂ’s.) Those cars, officially the 80th Anniversary Coach Door Edition, quickly sold out. That enthusiastic reaction prompted Lincoln to commit to a return engagement. As promised, Lincoln is back with a Coach Door Edition of the 2020 Lincoln Continental. The essential elements are the same as last time. The sedans are based on the top-spec all-wheel-drive Black Label trim level and powered by the 400-hp 3.0-liter twin-turbo V6. TheyÂ’re stretched six inches between the axles, and the longer rear doors are rear-hinged. The work again is being done by Cabot Coach Builders in Massachusetts. The rear-hinged doors retain the ContinentalÂ’s signature exterior door handles that are integrated into the beltline molding with electronic releases. Inside, a full-length center console divides the rear seats and incorporates a table, wireless device charging, audio and climate controls, and tablet/notebook computer holders. The doors each house a Lincoln-branded umbrella, and the door sills are illuminated. Three exterior colors are offered: Chroma Crystal Blue, Infiniti Black and Pristine White Metallic, with the latter two available in a monochrome treatment. Inside, buyers have their choice of two themes: Alpine / Chalet or Jet Black / Thoroughbred. A standard all-wheel-drive Black Label starts at $75,470 (before options), but the 2020 Lincoln Continental Coach Door Edition will start at $115,470 (plus destination fee). This yearÂ’s production run will be approximately 150 cars, and order books open today (Friday, Oct. 4) with deliveries scheduled for spring 2021.

Roll like bad, bad LeRoy Brown in this '74 custom Continental

In the 1973 number one hit single, "Bad, Bad LeRoy Brown," Jim Croce sings about a gentleman from the South Side of Chicago who has "a custom Continental and an Eldorado, too." The Eldorado presumably was unremarkable factory fare, but we have to believe that the custom Continental Croce was thinking of when he wrote the song was something very much like this Lincoln Continental Mark IV. For sale right now on eBay Motors, the car was customized, apparently when new, by ASC (American Sunroof Corporation). The client was not LeRoy Brown but was a Mr. Ronald M. Nassar, and his name is engraved on gold plaques on the door armrests. Mr. Nassar was an industrial designer and worked at ASC. The makeover is quite extensive. Besides the chrome wire wheels wrapped in wide whitewalls, pinstriping, and the twin leaping greyhound hood ornaments, there's an entirely customized padded vinyl top. The factory oval opera windows are replaced with vertical oval oper windows, and landau bars are applied. The rear window is also oval. Inside, the gold crushed-velour upholstery and factory fake woodgrain merely provide a starting point. The custom features include a refrigerator/food warmer, a crystal goblet holder on the dash, and a television built into the back of the center console. Note what looks like a miniature oil painting on the inside C-pillar. In the trunk, there's a fur spare-tire cover. Perhaps the most amazing aspect of this creation is that it has been driven less than 100 miles. Ever. The odometer shows just 64 miles, which is supported by the lack of wear showing on any of the interior items. The floor mats look like they have never been sullied by the soles of anyone's shoes, and those are just the factory mats. A set of white fur floor mats in a plastic bag are also included. The asking price is $18,900, which is certainly not out of line for a vehicle of such inimitable 1970s style. For an even greater dose of Mr. Nassar's vision, check out his home, which went on the market two years ago. It's not on the South Side of Chicago, but the north side of Detroit, and it makes this Lincoln look understated. Featured Gallery custom '74 Lincoln Continental Mark IV View 10 Photos Lincoln Coupe Luxury Classics

The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label