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2020 Ford Explorer nabs IIHS Top Safety Pick+ rating after updates

The 2020 Ford Explorer has been named a Top Safety Pick+ by the Insurance Institute for Highway Safety, the agency's best rating. The redesigned Explorer initially fell short of that mark, however, only making the grade after Ford introduced a running change to the vehicle's design starting in May 2020 — a change made to the 2020 Lincoln Aviator as well. To achieve a Top Safety Pick+ award, a vehicle must have a Good performance rating in all six of the agency's crash tests. It also must have Acceptable or better ratings for all of its available headlamps and must earn Advanced or Superior ratings for its automated collision avoidance systems in tests of their performance against pedestrians and other vehicles. The 2020 Explorer initially achieved only an Acceptable performance in the IIHS's driver's-side small-overlap crash test, as the agency found a risk of injury to the driver's left foot due to intrusion into the footwell. Ford subsequently modified the design of the front subframe in a running change to Explorers and to Lincoln Aviators built after May 2020. The modified Explorer was re-tested, and this time the model achieved a Good performance in the driver's small-overlap test. That, combined with a Superior performance in both tests of the standard collision-avoidance system plus Acceptable ratings for both headlight systems, pushed the 2020 Explorer over the goal line to Top Safety Pick+. The Aviator, which shares the Explorer's platform, has received the same modification and achieves the same crashworthiness ratings. However, its standard headlights are judged Marginal, and therefore the 2020 Aviator achieves only the Top Safety Pick rating (even though its optional curve-adaptive LED headlights are judged Good). Related Video:

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

Ford recalls 2017 Lincoln Continental for headlight problem

Ford Motor Co. is already recalling the 2017 Lincoln Continental for a headlight problem, the automaker announced Tuesday. The HID headlights may have been assembled with LED lens that don't have the correct lens optics to meet federal visibility requirements for turn signals. Ford says it is unaware of any accidents related to the issue. The company will replace the headlamp assemblies, if needed. The safety compliance recall covers 1,876 Continentals built from June 14 to Sept. 23 at Ford's Flat Rock factory south of Detroit. Most of the cars are in the United States; 49 are in Canada, and one is in a federalized territory. Only about 300 cars are in consumers' hands, a spokesperson said. Customers can use a Lincoln service program where dealers will pick up their Continental, fix it for free, and return it, the spokesperson said. Lincoln has high hopes for the Continental. The flagship sedan uses one of Lincoln's most iconic names and features a luxurious interior, available 400-horsepower V6 engine, and safety features like adaptive cruise control and a 360-degree camera. Lincoln recently announced an elaborate marketing campaign shot by renown photographer Annie Leibovitz to generate interest in the Continental. In a separate recall, Ford also said Tuesday that 60 Edges from the 2015-16 model year are being recalled to update their antilock braking system module. Related Video: Featured Gallery 2017 Lincoln Continental Campaign View 12 Photos Recalls Ford Lincoln