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Lincoln MKC configurator comes alive

Lincoln has already announced most of the trim level and option pricing for its upcoming 2015 MKC due out this summer, and now it has launched a configurator allowing prospective buyers to get a better idea of how this new model will stack up against other compact luxury crossovers. We already knew that the MKC will have a starting price of $33,995, but now we know that its price includes a destination charge of $895.
Models equipped with the base 2.0-liter EcoBoost engine come standard with the Premiere package - $33,100 for front-wheel drive and $35,595 for all-wheel drive. Both models offer equipment upgrades from the Select and Reserve packages. The $3,230 Select package adds features like leather seats, power passenger seat, folding and heated door mirrors and painted 18-inch wheels, while the pricier $6,935 Reserve package adds in heated and cooled front seats, panoramic roof, hands-free liftgate, two-tone wheels and an embedded modem (providing features such as remote lock and unlock, vehicle finder and pre-conditioning).
Opting for the new 2.3-liter EcoBoost inline-four raises the base price to $39,965, and it comes standard with all-wheel drive and all of the equipment in the Select package; the Reserve package is still optional. All models can be further optioned up with the $2,235 Technology Package (adding adaptive cruise, active park assist and lane keeping system) and the $580 Climate Package (heated rear seats and steering wheel, auto high beams and rain-sensing wipers). Checking all the options, a fully loaded 2015 MKC with the 2.3-liter EcoBoost will have a total MSRP of $47,715.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2021 Lincoln Aviator Review | What's new, price, plug-in hybrid, video

The 2021 Lincoln Aviator is the right vehicle at the right time. It’s a distinctly American take on the three-row luxury crossover segment, boasting big power and a splash of green on the side. It draws you in with its long, sleek exterior, then leaves mouths agape at the beautiful and characterful interior. Its rear-drive architecture developed in concert with the Ford Explorer gives rise to two stout powertrains. A 400-horsepower turbo V6 is standard, but the PHEV is the real barn burner with a silly 494 horses and 630 pound-feet of torque on tap. ItÂ’s a downright splendid combination of American luxury and muscle. Despite all that power, though, donÂ’t come in expecting a stiff, handling-focused crossover like youÂ’ll get from German luxury brands. The power and adaptive suspension is there to make the driving experience effortless, not to set fast lap times. Lincoln isnÂ’t trying to best AMG or M at their own game, opting instead to put its own stake in the ground as peak American luxury. The option to get a plug-in hybrid should make it ideal for eco-conscious luxury buyers who might scoff at a Navigator, too. If youÂ’re looking for a luxurious family vehicle that prioritizes serenity and comfort above all else, take a hard look at the Aviator. What's new for 2021? Not much has changed in the AviatorÂ’s second year besides some packaging and color shuffling. New exterior colors include Asher Gray and Ocean Drive Blue. Flight Blue is no longer a Black Label exclusive, either — you can spec it on Reserve and up for 2021. In packaging news, the panoramic sunroof is made standard on the Reserve trim; soft-close doors are standard on Black Label, and a “high-efficiency” cabin filter is standard on all trims. 2020 Lincoln Aviator Grand Touring Black Label View 34 Photos What are the Aviator interior and in-car technology like? No other company's interiors look anything like the mid-century-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes shown below, but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" that get special colors and trim types. The quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it covers whatever deficit exists. Most competitors just seem drab and generic by comparison.