1978 Lincoln Continental Base Hardtop 2-door 7.5l on 2040-cars

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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.

Lincoln Aviator's Air Glide Adaptive Suspension knows when it'll hit potholes

Lincoln is set to release its all-new three-row 2020 Aviator this summer. It will become the fifth SUV in Lincoln's lineup and the second-most expensive of the bunch, behind its Navigator big brother. One of the vehicle's stand-out features is the available Adaptive Suspension with Road Preview, which adjusts to the road using cameras and sensors. Lincoln detailed the modern tech in a new video seen above.  Selling vehicles in the luxury space requires various impressive characteristics, but above all, the most important might be the ride. Engineers design everything to maintain a comfortable experience, and today, the preparation for rough roads doesn't stop in the development and production facilities. Modern technology allows cars adapt to the surfaces they're driving on rather than applying a one-size-fits-all setup to all roads.  The 2020 Lincoln Aviator will use Air Glide Suspension and Adaptive Suspension with Road Preview in attempts to provide the best ride possible. The Air Glide Suspension uses air springs instead of coil springs, and the air bladders will stiffen or soften based on the road conditions, driving speed, and drive mode.  The Adaptive Suspension uses 12 sensors placed throughout the vehicle to monitor all sorts of vehicle conditions. It collects information on body motion, steering, acceleration, and braking and adjusts accordingly. Lincoln says the system reads the road about 500 times per second and can change settings up to 100 times per second. For example, the Aviator will know when a pothole is incoming and will stiffen the shock absorber to reduce the harshness of the hit. Road Preview, which uses a built-in forward-facing camera near the rearview mirror, helps understand the road up to 50 feet ahead and aids in informing the adaptive suspension of incoming bumps between two to eight inches.  Buyers interested in the Aviator will be able to choose between two powertrains: a twin-turbocharged 3.0-liter V6 or a twin-turbocharged 3.0-liter V6 hybrid. The Standard model starts at $52,840, while the Black Label Grand Touring starts at $89,540. Look for the Aviator to pop up at dealerships soon.