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Made in America | These cars top the most-American list

The car with the most American/Canadian content for 2022 is ... cue the drumroll ... the Lincoln Corsair, in both standard gasoline-fueled and plug-in hybrid guise. Both versions of Lincoln's compact luxury crossover earned a score of 86 — due to 72% of its parts coming from one of the two aforementioned countries — in the American University Kogod Business School's annual "Made in America Auto Index." Last year's leader, the 2021 Ford Mustang GT (when equipped with a manual transmission) fell all the way to 22nd place with a 50% rating due to a switch in transmissions sourced from Mexico. In case you're interested, that puts Ford's red-blooded American ponycar below vehicles like the Kia Sorento, Mercedes-Benz GLE-Class SUV and Lexus ES. If you're wondering how an American car that's assembled within the borders of the United States could rank below a model from a Korean, German or Japanese automaker, well, we'll let Kogod explain: "The components of the index are based on research performed by the Center for Automotive Research in Ann Arbor Michigan regarding the economic value of different components of auto manufacturing. For example, the highest ranked cars are made by U.S.-based manufacturers using American engines and transmissions, and with a high AALA percentage of U.S. and Canadian parts." There are 25 total vehicles listed in the Top 10 (there are lots of ties this year). Here's the full list: (1) Lincoln Corsair: 86 (1) Lincoln Corsair PHEV: 86 (2) Tesla Model 3 Long Range: 82.5 (3) Chevrolet Corvette Sting Ray: 81 (4) Chevrolet Colorado: 80.5 (5) Jeep Cherokee Latitude 4x4: 80 (5) Jeep Cherokee Trailhawk: 80 (5) Tesla Model 3 Performance: 80 (5) Tesla Model Y: 80 (6) Dodge Durango Citadel: 79.5 (6) Dodge Durango Blacktop AWD: 79.5 (7) Honda Passport Trailsport: 78.5 (8) Ford F-150 2.7L, 3.3L, 5.0L: 77.5 (8) Ford Ranger: 77.5 (8) Ford Bronco automatic: 77.5 (8) Tesla Model S: 77.5 (8) Tesla Model X: 77.5 (9) Jeep Grand Cherokee Laredo 3.6L: 77 (9) Jeep Grand Cherokee L LTD: 77 (9) Jeep Grand Cherokee Overland 3.6L: 77 (9) Chevrolet Camaro automatic: 77 (10) Honda Odyssey: 76 (10) Honda Ridgeline: 76 (10) Honda Pilot: 76 There's a whole long list of reasons for the above scores, with seven criteria that include factory location, headquarters location and where its various bits and pieces come from.

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.