1971 Lincoln Continental Mark Iii 2 Door on 2040-cars

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Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.

Lincoln Corsair reportedly on track for 2020 as replacement for MKC

Last month we told you how Lincoln was considering renaming the MKC crossover as the Corsair. Now, a report suggests that the MKC replacement is on track for 2020, a year ahead of schedule. Ford Authority reports the accelerated timeline, citing unnamed sources. Ford reportedly told dealers at a meeting this spring in Orlando it was considering Lincoln Corsair as the crossover's new name, but that it could change its mind before it went into production as a 2021 model. The accelerated development of the Corsair — or whatever its final name may be — might be a result of Ford's recent decision to do away with sedans and double down on hot-selling crossovers, SUVs and pickups. Ford Authority's sources tell it that Lincoln is borrowing elements including the mirrors, front fenders, tail lights and wide stance from the Aviator Concept that it unveiled in March in New York City. The Aviator was teased with a plug-in hybrid powertrain option, and given Ford's plans to electrify its lineup, it's entirely possible the Corsair will follow that path as well. Lincoln is slowly moving away from its MK alphanumeric naming system, adopting instead exotic travel-themed nomenclature (think Continental, Nautilus and Navigator). In this case, an actual "corsair" was a pirate ship popular along the southern Mediterranean from the 16th through the 18th centuries. Ford also already owns the name Corsair, so that helps. The MKC is Lincoln's strongest-selling vehicle in China, where the brand has seen explosive growth tapping into the droves of newly created wealthy carbuyers. In the United States, Lincoln sold 27,048 MKCs in 2017, making it the brand's third-best selling model behind the MKZ sedan and MKX crossover ( soon to be renamed the Nautilus). For the first half of 2018, it had sold 12,289 units, which was down 8.7 percent from the prior-year period. Related Video: Image Credit: Lincoln Lincoln Crossover Luxury PHEV lincoln mkc lincoln aviator

McConaughey's bizarre new Continental ad is perfect parody material

So let's say you're running a car company and have a luxurious new flagship sedan and need to advertise it. What do you do? Did you answer with "film a commercial with a barely coherent Hollywood actor standing in a pond?" If so, perhaps you work for Lincoln, which brought back Matthew McConaughey to do another bizarre car ad. It starts with McConaughey and a Continental standing on a body of water. He starts talking about staring (or not staring) at the Conti, and then about sitting in the back seat (or not). The ad then cuts to McConaughey in the back who replies to the McConaughey in the front seat. Presumably, there are two McConaugheys at this point, and the front seat one just laughs in a slightly unsettling manner. He then makes a clicking noise, closes the center console and drives away. You can't make this stuff up. It's thoroughly strange, but we can't say we're entirely surprised. When Lincoln first launched some bizarre ads with McConaughey muttering sweet nothings about the MKC, the company got loads of attention. Admittedly a lot of that attention was to make fun of it, but you know the old saying that there's no such thing as bad press. Lincoln even brought him back for an encore in ads for the MKX and MKZ. In truth, we're also glad to see another bizarre Lincoln ad, mostly because we're hoping for another round of great parodies like the classic Jim Carrey spoof that aired on Saturday Night Live. Check out the ad above to see the strangeness. Related Video: