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50 new vehicles by 2025: Ford making big push in China

SHANGHAI — Ford will launch 50 new vehicles in China by 2025, including 15 electrified vehicles, the U.S. firm said at an event in Shanghai on Tuesday, as it looks to rev up sales growth in the market and shift towards cleaner electric cars. Ford's sales in China have been weak in recent months, and the company is scrambling to come up with electric and hybrid vehicles to comply with strict Chinese quotas over production and sales for so-called new energy vehicles, or NEVs. The U.S. automaker is undergoing a broad review of its China operations, part of a strategic re-think under new Chief Executive Officer Jim Hackett, which will likely see the company focus on electric commercial vans as well as electric cars. "Between now and 2025, we will launch 50 new vehicles in China, and of those 50 new vehicles, 15 of them will be all-new electrified vehicles," said Peter Fleet, Ford's head of Asia Pacific, pointing to big growth in the "utility" segment. Fleet also said Ford's China revenue would grow by 50 percent over the same period. China is pushing automakers toward electric and hybrid petrol-electric vehicles, setting tough quotas for NEVs that come into play in 2019, and has signaled a longer-term shift away from traditional internal combustion engine cars. The major shift in the world's largest auto market has jolted some automakers, sparking a spate of recent electric vehicle (EV) joint ventures in the market. Ford has announced an EV tie-up with China's Anhui Zotye Automobile Co Ltd. "We've never seen change like we do today," said Ford Executive Chairman Bill Ford. "Everything is being disrupted" by the development of autonomous vehicles, trends such as ride-sharing and electric vehicles, he added. "It's clearly the case that China will lead the world in EV development, and so we at Ford are investing enormous amounts of money both here in China and globally to bring electrification into fruition." Reporting by Adam JourdanRelated Video: Image Credit: Reuters Auto News Green Plants/Manufacturing Ford Lincoln Electric Hybrid Shanghai Jim Hackett

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

2018 Lincoln Navigator vs luxury SUV rivals: How it compares on paper

The all-new 2018 Lincoln Navigator is an impressive, luxury-lined beast. However, while its Black Label interior stood out most during our first drive of the new Navigator, it also seemed pretty clear that much of this full-size SUV was superior to the competition in a number of fundamental ways. Its Raptor-sourced 3.5-liter V6 had class-leading power for one, and its third-row seat seemed as spacious and comfortable as its rivals' are cramped and barely usable. To search for your next new vehicle, try Autoblog' s Car Finder. Yet, I wanted to take a closer look at how the Navigator fully compares on paper to its competitors - especially the Cadillac Escalade with which it most directly competes. The below spreadsheet should tell the whole story, but as you can see, there's an awful lot of class-leading green highlighter in the Navigator's column. The cargo volume and third-row legroom numbers are particularly telling, with the latter actually going up to 42.3 inches when you slide the second-row fully forward. Now, a few things to note about the above spreadsheet. The GLS-Class is also available as the GLS 550, which boasts a 4.7-liter V8 that just comes up short to the Navigator with 449 horsepower but has to deal with only 5,578 pounds. Its $94,950 price tag is comparable to the Navigator Black Label. Much of the LX 570's information is also applicable to the Toyota Land Cruiser, which, badge aside, could certainly be considered a member of this segment given its feature content and still-hefty price tag. It has better ground clearance and approach/departure angles than its Lexus sibling, along with an as-indicated lower price. Much of the Escalade's information also applies to the GMC Yukon Denali, while the Infiniti QX80 is applicable to the Nissan Armada. Related Video: Cadillac Infiniti Lexus Lincoln Mercedes-Benz SUV Luxury Off-Road Vehicles consumer lincoln navigator