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Ford sets rules for dealers selling electric cars: Fixed no-haggle pricing

Are you tired of reading about shady dealers marking up cars and taking advantage of buyers? Apparently, Ford is, too. According to The Drive, The Blue Oval issued a warning at its annual dealer conference, telling franchisees that they have until the end of October to decide whether to commit to fixed, no haggle pricing or be cut out of selling EVs. Ford is far from the only auto brand watching its dealers make up their own pricing, but it’s been one of the quickest to act on the issue. Earlier this year, the automaker split its business operations, with one part of the company focusing solely on electric vehicles and powertrain development and the other continuing FordÂ’s gas vehicle development. If dealers want to sell EVs, theyÂ’ll have to opt into the rules for Ford Model E (the brandÂ’s electric business arm) — one of which is a commitment to transparent, no-haggle pricing. Once theyÂ’ve agreed to the terms and conditions, Ford dealers become Model E Certified. The automaker views this as an opportunity to push more of its network toward a model that Tesla and other startups adopted. Many younger buyers favor direct sales, as it limits the in-person time required to buy a car and makes the purchase process easier for many. This is undoubtedly an annoyance for dealers, but theyÂ’ve long been asked to make investments to promote new products and initiatives. The shift to electrification has required the franchisees to make even more significant commitments, and in some cases, sizable financial investments, to meet automakersÂ’ new requirements. Automakers, including Ford, have provided off-ramps for dealers not interested in making the switch to EVs. Cadillac saw an exodus of more than a third of its dealer network after it issued new rules for electric vehicle sales. Ford will likely see some attrition with this policy change, but itÂ’s offering dealers an opportunity to “spend more to make more,” so to speak. Stores already committed to selling EVs can promise to invest an additional amount – up to half a million dollars – to build additional chargers and invest in other equipment. Those that do can earn an “Elite” designation on their Model E certification and are not subject to allocation limits and other speedbumps that other certified dealers see. Earnings/Financials Green Ford Lincoln Car Buying Car Dealers Electric

Ford to launch at least 5 Lincoln electric SUVs by 2026

DETROIT — Ford Motor Co is stepping up plans to extensively electrify its Lincoln brand in North America, as it prepares to introduce at least five new battery-powered Lincoln sport utility vehicles through 2026, three people familiar with the plans told Reuters. Included are battery-electric models that will replace or supplement the Lincoln Corsair, Nautilus, Aviator and Navigator, said the sources, who asked not to be identified. The strategy to electrify Lincoln is a key element of Ford's planned $30 billion investment in EVs and batteries through 2030. Ford announced the $30 billion initiative in May 2021. Lincoln had previously planned to have EVs across its lineup by 2030. Ford has said it will have the annual capacity to build at least 600,000 electric vehicles globally within 24 months, when it aims to become "the clear No. 2 electric vehicle maker in North America" behind Tesla Inc. On Thursday, Lincoln spokeswoman Anika Salceda-Wycoco said it was "too early to talk about specific details around future vehicle or production plans." The first of the new Lincoln EVs, a large crossover about the size of the Aviator, is slated to begin production in late 2024 or early 2025 at Ford's Oakville, Ontario, plant, as part of a $1.5 billion changeover there from combustion-engine to battery electric vehicles, two of the sources said, citing the automaker's plans shared with suppliers. Several more Lincoln EV crossovers, including potential replacements for the compact Corsair and the midsize Nautilus, could be built in Oakville in 2025-2026, said the two sources, who cited internal planning documents. Production plans for those models have not been finalized. Several of the smaller Lincoln EVs will share an improved version of the EV platform that underpins the Ford Mustang Mach E, the sources said. A larger Lincoln SUV, a battery-powered companion to the big Navigator, is scheduled to go into production in 2026, the sources said. It will share a new dedicated EV truck platform with the next-generation Ford F-150 Lightning, the sources said. Ford's plans to transform the Lincoln brand in North America into a mostly electric family of premium utility vehicles parallels an effort at General Motors, where the Cadillac brand has embarked on a similar makeover, starting this year with the midsize Lyriq electric crossover.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327: