1964 Lincoln Continental Convertible on 2040-cars

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Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

Coach Door Everything! This low-volume Lincoln Continental needs to inspire future Lincolns

One of the stranger vehicles that came through the press fleets last year was the 2020 Lincoln Continental Coach Door Edition. And it was strange for a wide array of reasons. It’s an extremely limited-production model; Lincoln only built 150 examples, plus another 80 of the 2019 80th Anniversary Edition that first featured the same rear-hinged doors. ItÂ’s also obsolete, since Lincoln ended production of the base Continental last year. And even if Lincoln kept building Continentals, the model was effectively obsolete in a world dominated by crossovers and SUVs. Plus, as weÂ’ll touch on in a bit, its driving dynamics were rather old-school for better and worse. But after spending some time with this odd car, it became clear that Lincoln managed to make something special, and the coach doors shouldnÂ’t die with the Continental. Before we dig deep into what the car is like and the lesson Lincoln should learn from it, hereÂ’s a quick refresher. The rear-hinged Continental started with the 2019 80th Anniversary Edition as a run of 80 cars, followed by the 2020 Coach Door Edition. To give it the fancy doors, as well as the extra length they required, Lincoln partnered with Cabot Coach Builders in Massachusetts. They took a Black Label model with the twin-turbocharged 3.0-liter V6, made the body modifications, and also added a few custom interior touches. Besides those changes, itÂ’s just like any other Continental Black Label. Well that, and it costs nearly $40,000 more. LincolnContinentalCoachDoors_03_HR View 36 Photos Since nothing really changes mechanically, thereÂ’s nothing about the Coach Door EditionÂ’s driving experience that sets it apart from a similarly equipped Black Label. The 400-horsepower twin-turbo V6 pulls hard all through the rev band and with no waiting. ItÂ’s a bit coarse for a luxury car engine, but the performance makes up for it. The relatively old six-speed automatic is quite smooth, though shifts are slow. Ride and handling change quite a bit depending on whether youÂ’re in the normal comfort mode or sport mode. Comfort mode does a great impression of the floaty, bobbing land yachts of the past, which is accompanied by quite a bit of body roll. Pop it into sport mode, and the body roll is significantly reduced, the steering weights up, and control is massively improved. It almost feels nimble. But the ride becomes stiff and bumpy, not something befitting a mini limo. So itÂ’s a mixed bag.

Junkyard Gem: 1979 Lincoln Versailles

Sometimes a car manufacturer creates a chassis design that continues to make money for decade after decade, and that's just the jackpot that the Ford Motor Company hit when it built the 1960 Ford Falcon. While that car itself stayed in production in Argentina all the way through 1991, the real payoff for Dearborn came with the many vehicles that ended up being built on modified versions of that platform. There was the original Mustang, of course (and its Mercury Cougar sibling), but also the Ford Maverick/Mercury Comet and its successors, the Ford Granada, Mercury Monarch and Lincoln Versailles. That last car is one of the rarest of all the 1960 Falcon descendants, and I've managed to find a nice example in a boneyard in Sparks, Nevada. The Lincoln Versailles wasn't the first Ford product to be named after Louis XIV's pad in France. That honor went to the mid-1950s Ford Vedette Versailles, a flathead V8-powered sibling to the Simca Vedette and Chambord. The Lincoln Versailles was built from the 1977 through 1980 model years. The idea was that it would compete with the very successful Cadillac Seville, a Chevy Nova-based luxury sedan that debuted for the 1976 model year. These cars were not big sellers, with just over 50,000 produced during their four model years. This one is the first junkyard example I've seen for at least 20 years. The Versailles came with a sturdy 9-inch rear axle assembly and was equipped with disc brakes all the way around. Since it bolts straight into a 1964-1973 Mustang (and many other related Fords), a Versailles rear is always the first thing purchased when one of these cars hits the junkyard. This one probably got yanked by the very first junkyard customer who recognized what it was. The interior is still very, very nice. The front seats appear to be the "Flight Bench" split-bucket type, done up in turqouise "Champagne Dorchester" cloth. You wouldn't see an interior this luxurious in a Granada! And I would know, since I took my first driver's test in my family's 1979 Granada. A factory AM/FM/8-track radio came as standard equipment in this car. For an extra $321 ($1,395 in 2022 dollars), you could have a factory CB radio as well. The aftermarket also provided trunk-mount CBs. A Cartier-badged mechanical-digital clock was also standard equipment. This is essentially the same clock that went into much cheaper Fords of the decade. This content is hosted by a third party. To view it, please update your privacy preferences.