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Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.

Lincoln scales back free maintenance

Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.

Ford recalls 83k Taurus and crossover models for halfshaft issue

Ford and the National Highway Traffic Safety Administration have issued a recall for some 83,250 vehicles in the US, for an issue with halfshafts. More specifically a "halfshaft retention circlip" might not have been properly installed on affected vehicles, with the result being halfshafts that may move improperly or disengage completely from the linkshaft while driving. The NHTSA release also notes that the issue may occur "without prior warning" which obviously factors in to the timeliness of getting this checked.
Should the halfshaft disengage, a few troubling things could happen. If it occurs while driving, power from the engine will no longer be transmitted to the wheels. And, if the vehicle is parked without the parking brake applied after disengagement of the circlip, vehicles may roll away even if they're transmissions have been placed in "Park."
Affected vehicles are as follows: Ford Edge and Lincoln MKX crossovers from model years 2012 to 2014; Ford Taurus and Lincoln MKS sedans from model years 2013 to 2014; Ford Flex and Lincoln MKT vehicles from model years 2013 to 2014.