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Lincoln plans pilot subscription service for pre-owned vehicles

Lincoln's foray into the world of monthly subscriptions will follow the mold of Ford's Canvas program and launch a pilot service offering a range of pre-owned 2017 Lincoln vehicles in West Los Angeles and the San Francisco area. Lincoln first announced plans for a subscription service on the sidelines of the L.A. Auto Show. The luxury automaker says its new service will allow customers to have a vehicle "as if it were their own," with a monthly payment that covers a prescribed mileage package and includes comprehensive insurance, warranty, maintenance and roadside assistance. It'll be based on Ford's nearly year-old Canvas program, also offered in the Bay Area and West Los Angeles. It offers pre-owned Ford vehicles on a monthly subscription basis, including insurance, maintenance and warranty coverage. Terms for that program are one to 12 months, with an ability to swap cars at any time. While Lincoln didn't announced pricing or a start date for its own subscription program, Canvas' existing service starts at $400 a month, not including tax and depending on vehicle and other options, for pre-owned Ford vehicles. Ford in February said its Canvas fleet has more than 600 customers who've logged more than 3 million miles in the two markets. Lincoln joins a growing list of automakers including Volvo, Cadillac and Porsche who are offering monthly subscription services as an alternative to traditional ownership or leasing. The subscription service will also come with Lincoln's Pickup & Delivery program, in which a valet picks up a customer's vehicle for service at any location and provides them with a loaner Lincoln before returning their vehicle. Lincoln also reiterated its plans to expand its Lincoln Personal Driver service first piloted in San Diego and Miami to Dallas, saying it will soon be integrated into the Lincoln Way mobile app. The service, previously called Lincoln Chauffeur, allows customers to call on a screened personal driver who can also assist with errands while the customers attend to other matters. The luxury brand is emphasizing "warm, human and effortless" services as a way to differentiate itself from its competitors. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video:

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

2024 Lincoln Nautilus First Drive Review: Lincoln's moonshot (with nits to pick)

PALM SPRINGS, Calif. – It was only a decade ago when Lincoln seemed destined to go the way of Oldsmobile and Mercury. Odd styling, cheap retro interiors and blatant parts sharing with supporting Ford vehicles had this storied American luxury brand trailing the competition by a significant margin. Then things started turning around with the reborn Continental sedan in 2017, followed by the massive and massively improved Navigator the following year. In hindsight, I equate those to the Mercury and Gemini space programs that led to Apollo and the game-changing moonshot. After driving the all-new 2024 Lincoln Nautilus throughout the Palm Springs area, it could very well deserve the accolades and ticker tape parades bestowed upon NASA in 1969. Starting with the new styling, this second-generation Nautilus manages to stand out from the crowd without shouting. There's a quiet resolve in the rounded-over corners and subtle sculpting. The appropriately sized grille has suggestions of woven Bentley rods while a distinctive horizontal bar connects the Lincoln emblem to the narrow LED headlights. Below, two brushed metal accents anchor the fascia with a classy foundation. Down the sides, a distinctive flourish spans almost the entire length of the front doors, and the absence of traditional door handles gives the profile an unusually clean look. Those door handles are integrated into the window frame in the same manner as the Continental, further emphasizing the way reflections and shadows dance across the gentle curves of the bodywork. Around back, there are echoes of Audi or Porsche, but not in a derivative way since it integrates well with the rest of the Nautilus. To my hyper-critical styling eye, I can only find the slightest of nitpicks in a series of horizontal stripes present in the rearmost side window that are repeated in the edges of the headlights and taillights. My nitpicking is typically a good omen, as it means there isn't anything significant to fault it for, and that could very well be the theme of this review. While the exterior is suitably attractive, the interior is downright stunning. The biggest attention-getter is the 48-inch curved panoramic display that spans the entire length of the dashboard. It's the type of design element expected of a concept or prohibitively expensive luxury vehicle, not a production SUV starting in the low $50,000 range. Even better, it works.