2022 Lincoln Aviator Awd 3 Row Reserve-edition(top Of The Line) on 2040-cars

Auto blog

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Biden's tariffs likely won't impact Americans already driving Chinese-built cars

A 2024 Buick Envision Sport TouringGM-DESIGN Chinese car brands are missing from the US market, but Chinese-made cars are still sold in the US.  Americans bought more than 104,000 Chinese-made cars in 2023 and nearly 28,000 in Q1 2024. Buick, Lincoln, Polestar, and Volvo all sell cars in the US that are made in China.  Of the more than 15 million cars sold in the US last year, none wore the badge of a Chinese car brand. Chinese EV heavy hitters like BYD and SAIC are conspicuously missing from US showrooms. With the government's existing 27.5% tariffs on Chinese-made cars and Tuesday's new 100% tariffs on Chinese-made EVs imported to the US, the situation isn't likely to change anytime soon. What some people might not realize, however, is that tens of thousands of cars manufactured in China are sold in the US every year. Volvo's S60L sedan was one of the first Chinese-made cars to be sold in the US starting in 2016, followed by Buick's Envision SUV and Cadillac's CT6 Hybrid. According to Automotive News data, US consumers purchased more than 104,000 Chinese-made vehicles in 2023, up 45% from 2022. Americans bought another 28,000 Chinese-made cars during the first quarter of 2024. Currently, Buick, Lincoln, Polestar, and Volvo sell Chinese-made vehicles in the US. Of those, the only Chinese-made EVs come from Polestar, a brand co-owned by Volvo and its parent company, Geely Automotive. The EV brand imported just 2,217 cars in the first three months of 2024. It is unclear how the new tariffs will affect Polestar's future production plans. The company eventually plans to move some of its car production to South Carolina in 2024. In a statement to Business Insider, a Polestar spokesperson said the company is evaluating the Biden Administration's announcement. Here's a closer look at the Chinese-made cars on sale in the US. Buick Envision A 2024 Buick Envision AvenirGM When it launched in 2016, the Buick Envision compact SUV was one of the first Chinese-made vehicles sold in the US. The second generation Envision, which arrived in 2021, continues to be made in China at one of the plants GM operates in a joint venture with SAIC. The Envision was Buick's second-best-selling model in 2023, with more than 44,000 vehicles sold. Last year, Buick sold 167,000 vehicles across its entire lineup in the US, an impressive 61% increase over the previous year. However, this number pales in comparison to Buick's sales in China, which totaled 517,000 units last year.

Junkyard Gem: 1972 Lincoln Continental Mark IV

For most of the period from the middle 1950s through the late 1990s, the Lincoln Marks were the most expensive cars Americans could buy from the Ford Motor Company. During the 1970s, the Mark III, Mark IV, and Mark V personal luxury coupes were built on the same chassis as the then-massive Thunderbird, with curb weights hovering around 5,000 pounds. Here's a 1972 Mark IV, from the year when engine power really started its Malaise Era fall off a cliff, photographed in a Denver-area self-service yard. The list price on this car started at $8,640, which amounts to something like $61,445 in 2022 bucks. That was quite a bit less than the $10,634 Mercedes-Benz 280 SEL 4.5, though the Benz had the more powerful V8 engine. Power ratings had just gone to net rather than gross numbers, so this massive 460-cubic-inch (7.5-liter) V8 was rated at just 224 horsepower (ever-stricter emission rules knocked actual power down as well). At least the torque was still pretty good, at 342 pound-feet. Runs on regular gas! This car clearly spent quite a while, probably at least a couple of decades, sitting outdoors in the harsh Colorado climate. The seat upholstery is deeply irradiated. The padded vinyl roof didn't fare well beneath the sun. Someone has torn apart the dash, but you can still see the classy Cartier clock hiding in the wreckage. There's some rust, enough to scare off anyone who might have been interested in performing a restoration. The Continental Mark IV's main rival was the Cadillac Eldorado, which was slightly smaller and (marginally) less packed with bling. The '72 Imperial LeBaron was cheaper and boasted one more horsepower than the Mark IV, but seemed stodgy next to the devil-may-care Lincoln. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. More than 8,000 owners of that luxury car switched to Continental for '71.