2020 Lincoln Aviator Reserve on 2040-cars

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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

How long will the 'golden age' of performance last?

High-powered sports and luxury cars were everywhere at the New York Auto Show, prompting the obvious question for enthusiasts: How long will this golden age of performance last? Industry leaders have some time before regulations elevate the Corporate Average Fuel Economy level in 2025. Even then, they expect cars rippling with power to survive in some form. "Is it the end of an era," I don't think so," said Ola Kallenius, Daimler AG board member for Mercedes-Benz cars marketing and sales. "That performance element of individual mobility I don't think will ever go away." Kallenius, who oversaw the company's AMG division from 2010-2013, expects it to continue to grow. Last year, AMG sold a record 68,875 units around the world, an increase of 44.6 percent over 2014, with strong growth in the US, China, and Germany. Still, there's always the potential for gas to spike, and pending fuel economy regulations are looming. That could lead AMG to add electrification to its products, Kallenius said, pointing to the electric SLS as a test case. Chevy is also thinking ahead, said Al Oppenheiser, chief engineer of the Camaro. He wouldn't bite when asked about electrification for the Camaro (he did say "never say never"), but admitted in 2025 "it's going to be pretty tough to sell V8s." For now, things are rosy for muscle cars, and Chevy confidently showcased the 640-hp Camaro ZL1 in coupe and convertible form in New York. "I think that this is truly the golden age of performance," Oppenheiser said. It's hard to disagree. News & Analysis News: The 2017 Mazda MX-5 Miata RF was a show-stopper in New York. Analysis: There was a palpable energy when this RF — for Retractable Fastback — was revealed the night before the show at a trendy off-site venue near the Hudson River. Even as a parade of SUVs and flashy luxury cars rolled out the rest of the week, the Miata remained a hot topic. The Retractable Fastback is really a clever targa top, with part of the roof stowing behind the seats, adding about 100 pounds compared to the standard convertible. It makes the car more practical and arguably more attractive. The RF continues Mazda's tradition of selling the Miata with a hardtop variant. The first and second generations offered a detachable one, and a power retractable hardtop (a $1,700 option) was available on third-gen models. Judging by its reception in New York, the RF could prove to be even more popular than its predecessors.

Junkyard Gem: 2004 Lincoln Navigator Ultimate 4x4

Things in the American SUV world got a lot more interesting during the late 1990s, when Ford and GM realized that the best way to print bales of money did not involve bringing over their European-market sedans for sale here. Instead, they would take their big sport utility vehicles, pry off the badges of their proletariat-grade marques, and slather them in luxury materials and the latest gadgetry. Ford was first with the Ford Expedition-based Lincoln Navigator in the 1998 model year, with The General transforming the GMC Yukon Denali into the Cadillac Escalade a year later. Today's Junkyard Gem is an early second-generation Navigator, found in a Denver-area car graveyard. The second-generation Navigator was built for the 2003 through 2006 model years. It didn't look much different from its predecessor, but it (and its Expedition sibling) had a brand-new independent rear suspension that gave it a lower rear floor and a somewhat less truck-ish ride. This generation of Navigator was the first luxury SUV to offer powered retractable running boards. This truck, being a top-trim-level Ultimate, has them. With an MSRP of $56,140 (about $93,069 in 2023 dollars), the Navigator Ultimate 4x4 was the most expensive new production car or light truck offered by the Ford Motor company in the United States as a 2004 model. The introduction of the $149,995 Ford GT the following year stole that crown from the Navigator, of course. That's genuine walnut trim, not the phony wood that went into Malaise Era Lincolns. The dash layout was inspired by that of the 1961 Continental, according to Lincoln PR. Power came from a 5.4-liter DOHC V8 rated at 300 horsepower and 355 pound-feet. Curb weight approached three tons. This one looks to have been in good cosmetic condition when it got here. A quick VIN check shows that it was for sale at a Denver used-car joint a few months back, with just under 140,000 miles on the odometer and a price tag of $4,900 (which is about $3,104 in 2004 dollars, or a depreciation of nearly 95% in 19 years). Perhaps the engine or transmission failed soon after that, leading to this grim fate. That wood-and-leather steering wheel felt … just like a football? You could operate its power features in time to music, if you so chose. The 2004 Navigator was forced to share this commercial with the smaller Explorer-based Aviator.