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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Is Lincoln working on a Continental concept?

The Lincoln Continental wasn't included in our post on the list of trademarks we'd like to see turned into production vehicles – the only Lincoln mention was our idea of transferring its Aviator name to a special edition Ford Mustang. But, like you, the idea of a resurrected Continental is always with us, especially when we read articles about the brand's efforts to redefine American luxury. Ford applied for the Continental trademark in 1953 and renewed in 2005, and it appears they might have something to show for it soon. A web snooper found a development site at the Lincoln domain that introduces us to the "elegantly styled and boldly distinctive Lincoln Continental Concept." There are no images, but we've combined all the text into a single image, above, and the hints we get in three blurb texts inform us that "It represents who we are as a carmaker," that it's an "envisioning of what's to come," that "No question went unanswered" and "No answer went unchallenged," and that it "is everything we know about cars, and everything we understand about people." We also found the tagline "Follow us forward," which doesn't appear on any published Lincoln site page at the moment, and the public is invited to get involved (eventually) by tweeting Continental stories and photos. Could this be the next step in the turgid drama Lincoln Rising? We look forward to finding out. Related Video:

Junkyard Gem: 2006 Lincoln Zephyr

The Lincoln Motor Company went all-truck for its North American offerings in the 2021 model year, announcing the death sentence for the Continental and MKZ sedans in 2020. The MKZ was the sibling to the Ford Fusion and Mercury Milan (the latter car discontinued in 2011 when the entire Mercury Division got the axe), but it wasn't called the MKZ for its first model year of 2006. For that one year, it was given a name with deep resonance in the Ford Empire: Zephyr. Here's one of those cars, found in a Denver boneyard recently. Ford's first use of the Zephyr name came when Edsel Ford spearheaded the creation of the futuristic-looking Lincoln-Zephyr for the 1936 model year. The Lincoln-Zephyr packed a flathead V12 engine under its hood, which is the same engine that turned a Model A Ford into a Cadillac-passing hot rod in the 1955 Charlie Ryan song "Hot Rod Lincoln" (the better-known 1971 cover version by Commander Cody and His Lost Planet Airmen inaccurately refers to the Lincoln engine as a V8; ex-Commander Cody frontman—and Iggy Pop's high school classmate—Bill Kirchen still makes the V8 claim but he's earned the right by now). The Zephyr name disappeared from the Lincoln lineup after 1942. In 1950, Ford of Britain revived the Zephyr name for use on a Dagenham-built saloon; British Zephyr production continued through 1972, and left-hand-drive versions of the Ford Zephyr were sold in the United States from the 1952 through 1964 model years. Mercury finally got the use of the Zephyr name, for the 1978 through 1983 model years, on the Mercury-badged sibling to the Ford Fairmont. A Chinese-market midsize luxury sedan built by Changan Ford was given the Zephyr Reflection name prior to launch, but it hit showrooms last year as the Lincoln Z. So much history in the junkyard! The saga of the name change from Zephyr to MKZ didn't end with the 2007 model year, though. Members of the Lincoln top brass spent some months insisting stubbornly that the new name should be pronounced "Mark Z" (apparently in reference to the great Lincoln Mark cars of the past or perhaps the brand-new Mark LT pickup), but finally acquiesced to the "Em-Kay-Zee" pronunciation used by everybody else in the United States and the "Em-Kay-Zedd" pronunciation used by the rest of the English-speaking world. The interior of the 2006 Zephyr was quite similar to what you got inside the Fusion and Milan, but with real wood (maple or ebony) trim and standard leather.