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Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.

2022 Lincoln Navigator priced at just $5 more than last year

The 2022 Lincoln Navigator still isn't listed on the Lincoln site at the time of writing, but Ford Authority says it has a price — one you'll not be surprised to hear is higher than that of the 2021 Navigator. The 2022 Navigator Standard sets the baseline with an MSRP of $76,710, or $78,405 with destination, a trifle of an up-charge at just $5 more than last year's trim. After that, premiums for the tech and feature updates given to the new Navigator climb quickly except in the case of the lengthened Standard L in rear-wheel-drive guise. That trim comes down by $200 on its MSRP, going up overall by $200 because of the updated destination fee, totaling $81,400.    2022 Navigator prices and their differences from last year are: Standard: $78,405 ($5) Standard L: $81,400 ($200) Reserve: $89,100 ($4,955) Reserve L: $91,770 ($4,760) Standard 4WD: $81,405 ($735) Standard L 4WD: $84,400 ($530) Reserve 4WD: $91,440 ($1,760) Reserve L 4WD: $94,465 ($4,785) Black Label 4WD: $104,675 ($4,725) Black Label L 4WD: $107,720 ($4,570) All Navigators will benefit from Lincoln Enhance, the brand name for Lincoln's over-the-air software update capability, and the improved Amazon Alexa integration that can respond to more natural language. The substantial rises on the Reserve and Black Label trims pay for ActiveGlide and CoPilot360 2.0. ActiveGlide is the advanced driver assistance tech that allows hands-free highway driving if the right conditions are met (it's known as BlueCruise on Fords). Using adaptive cruise control with stop-and-go capability, lane centering and traffic sign recognition, the system can be activated on more than 130,000 miles of divided highways in North America. To help ensure hands-free doesn't turn into attention-free, ActiveGlide monitors the driverÂ’s head and eye positions with a driver-facing camera. Lincoln Co-Pilot360 2.0 bundles more ADAS like forward collision warning, pedestrian detection, and dynamic brake support, and for 2022 adds Intersection Assist and Active Sense Park Assist 2.0. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.