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Lincoln scales back free maintenance

Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.

Ford to launch at least 5 Lincoln electric SUVs by 2026

DETROIT — Ford Motor Co is stepping up plans to extensively electrify its Lincoln brand in North America, as it prepares to introduce at least five new battery-powered Lincoln sport utility vehicles through 2026, three people familiar with the plans told Reuters. Included are battery-electric models that will replace or supplement the Lincoln Corsair, Nautilus, Aviator and Navigator, said the sources, who asked not to be identified. The strategy to electrify Lincoln is a key element of Ford's planned $30 billion investment in EVs and batteries through 2030. Ford announced the $30 billion initiative in May 2021. Lincoln had previously planned to have EVs across its lineup by 2030. Ford has said it will have the annual capacity to build at least 600,000 electric vehicles globally within 24 months, when it aims to become "the clear No. 2 electric vehicle maker in North America" behind Tesla Inc. On Thursday, Lincoln spokeswoman Anika Salceda-Wycoco said it was "too early to talk about specific details around future vehicle or production plans." The first of the new Lincoln EVs, a large crossover about the size of the Aviator, is slated to begin production in late 2024 or early 2025 at Ford's Oakville, Ontario, plant, as part of a $1.5 billion changeover there from combustion-engine to battery electric vehicles, two of the sources said, citing the automaker's plans shared with suppliers. Several more Lincoln EV crossovers, including potential replacements for the compact Corsair and the midsize Nautilus, could be built in Oakville in 2025-2026, said the two sources, who cited internal planning documents. Production plans for those models have not been finalized. Several of the smaller Lincoln EVs will share an improved version of the EV platform that underpins the Ford Mustang Mach E, the sources said. A larger Lincoln SUV, a battery-powered companion to the big Navigator, is scheduled to go into production in 2026, the sources said. It will share a new dedicated EV truck platform with the next-generation Ford F-150 Lightning, the sources said. Ford's plans to transform the Lincoln brand in North America into a mostly electric family of premium utility vehicles parallels an effort at General Motors, where the Cadillac brand has embarked on a similar makeover, starting this year with the midsize Lyriq electric crossover.

2020 Lincoln Aviator Black Label Interior Driveway Test | The best American luxury

It seems safe to say that Lincoln has finally managed to brush off its "fancy Ford" reputation. Nothing illustrates this better than Black Label, Lincoln’s range-topping trim level that elevates its various models' style, status and, of course, price. We recently found ourselves with a 2020 Lincoln Aviator Grand Touring (the plug-in hybrid) in Black Label trim, and decided it was time for a deeper look at what this trim gives you in LincolnÂ’s three-row crossover. In case youÂ’re new to Black Label, youÂ’ll need to know that Lincoln organizes the options into “themes.” For the Aviator, you have the choice of Flight (tan and black), Destination (a deep red featured in our Black Label Interior Tour video), and the Chalet (brown and cream) theme fitted to our test car. HereÂ’s how Lincoln describes it: “Chalet offers Espresso and Alpine Savannah leathers and deep Silverwood appliques, with touches designed to awaken the senses.” The colors and trims used are supposed to remind of long weekends in the Swiss Alps. ItÂ’s all a bit colorful and over the top, but Black Label is supposed to be exactly that. Despite being festooned with modern tech and features, the Aviator is remarkably old world in styling. Lincoln isnÂ’t trying to be a sporty American BMW like Cadillac has. Instead, Lincoln created its own identity and brand of American luxury, differentiating itself from Mercedes-Benz, Audi, Lexus and others in doing so. Lincoln put together an interior layout that makes sense and doesnÂ’t alienate older, less tech-inclined buyers (you know, the demographic who not only typically buy Lincolns, but high-priced luxury cars in general). Sure, thereÂ’s a big 10-inch touchscreen perched above the air vents, but there are also physical buttons for all your climate controls and audio controls. You can adjust these systems through the screen, as well, but we think easy and safe toggles like these still deserve a place in cars. TheyÂ’re especially welcome when surrounded by expensive-feeling trim and backed by the pretty Silverwood.  WeÂ’re less fond of the button gear shifter, but at least itÂ’s not confusing and is something anybody could learn to live with. It also does a decent job of staying out of the way and leaving more space for storage. Lincoln gives you plenty of that in this crossover, too. A couple premium pull doors in the center console open to reveal USB ports, cupholders and a place to slot your phone.