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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

2024 Lincoln Nautilus debuts with big redesign, new hybrid option

The 2024 Lincoln Nautilus is bigger, flashier and packs a new hybrid powertrain option. Take a look inside this two-row midsize SUV, and you’ll notice itÂ’s rocking a totally new tech interface not seen on any other Lincoln product, too. Starting with the new exterior, the Nautilus makes its entrance with a large grille — depending on the trim you select, four distinct patterns are available. No matter the trim, a new daytime running light runs horizontally through the grille and connects with the headlights. Lincoln played it safe with the sculpting along the sides, but the door handles are newly integrated and sit at the same level as the door trim itself. Electric buttons on the inside of the pulls activate them. The rear mimics the front with a full-width taillight. Hidden exhaust outlets give the rear end a clean and uninterrupted look. Both models seen in photos are rocking 22-inch wheels, but 20-inch and 21-inch wheels will also be available. A new powertrain lineup sees a change in direction toward the greener side of things. The NautilusÂ’ base engine is still a 2.0-liter turbocharged four-cylinder, but Lincoln says itÂ’s a new design, the same that youÂ’d find on the updated Lincoln Corsair. It makes 250 horsepower and 275 pound-feet of torque, and itÂ’s mated up with an eight-speed automatic transmission. All-wheel drive is standard across the lineup, even for the base model. As for the upgrade engine, Lincoln dropped the twin-turbo V6 in favor of a hybrid option. The hybrid pairs a 2.0-liter turbocharged four-cylinder with an electric motor and CVT. Lincoln says the total system output is 310 horsepower, and while thatÂ’s less than the 335 horses from the outgoing V6, weÂ’re not exactly heartbroken over a slight dip in power for this SUV that has almost no sporting pretenses. Lincoln tells us the hybrid system is similar to that in the Ford Maverick and Ford Escape, but features a more powerful electric motor (134 horsepower) and enhanced transmission. The utility of the Nautilus is way up versus before. Lincoln says the new Nautilus is riding on a vehicle platform not currently shared with any other Ford or Lincoln model sold here, and the idea was to end up with a much larger vehicle. With another two inches of length and two inches of width added over the outgoing model, Lincoln expanded backseat space and cargo space substantially.  Lincoln made the interior a lot more tech-forward, too.

Lincoln Continental to end after one-and-done generation?

After only 18 months on sale, the vultures of rumor have begun circling above the Lincoln Continental. Ford Authority says "sources intricately familiar with Ford Motor Company's future product plans" for the domestic luxury brand say the Continental won't get another chance at life after this generation. Those sources didn't detail Ford's reasons for dispatching the executioner on another sad task, but if this is true, even the reasons we can only guess make enough sense to justify the move. The Continental launched into a crossover mania still mushrooming in strength like some Marvel villain, the equivalent of a new dinosaur hatching a few months before the Chicxulub Impact Event. In 18 months, the Continental sold 18,846 units, 12,012 of those sales happening in 2017. In the U.S. this year, sales amounted to 1,573 units through February, about 25 percent down on the annualized monthly rate. It could be worse: The Lexus GS has found 1,009 U.S. buyers so far this year, the Acura RLX, 285. Conversely, the Cadillac XTS — yes, a fleet darling — secured 3,163 sales in the same period. And the German kingpins live in another dimension, with BMW scooting 5,641 5 Series models off dealer lots, and the Mercedes E-Class boasting 8,411 sales of all three variants. Even the much more expensive and much more profitable Lincoln Navigator rang up 2,351 sales in the first 60 days of 2018. That's disheartening reading, especially after Ford reportedly spent more than $1 billion to bring the Continental to market. Sedan segment woes look to have killed the Continental's platform siblings, too, making the Lincoln's demise simply part of the cull. The CD4 architecture also underpins the Ford Fusion and Lincoln MKZ. Ford canceled the Fusion redesign and won't commit to making either vehicle after 2020. Lincoln's passenger car sales declined more than 30 percent last month; meanwhile, Lincoln needs to spend its money on the crossovers that are selling, and investment in the coming three-row Aviator that will replace the MKT. Ford has a CD6 platform in development that suits front-, rear-, and all-wheel-drive vehicles. Under previous CEO Mark Fields, a new Fusion, Mustang, and MKZ would ride on the CD6, as well as the new Explorer and a Lincoln brother. Those plans left with the previous administration, and company sources told both Ford Authority and The Truth About Cars not to expect a Continental revival on that architecture. Related Video: