2007 Lincoln Town Car Executive L Sedan 4-door 4.6l on 2040-cars

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Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Lincoln Continental sent 'into the vault' ... again

Ford confirmed today that the Lincoln Continental will be discontinued for North America after the 2020 model year. The news certainly isn't surprising given the Continental's meager sales figures, lukewarm critical reception and the fact that the Navigator has resoundingly entrenched itself as the brand's true modern flagship. "The name will go back into the vault," Lincoln spokesperson Angie Kozleski told the Detroit Free Press. "It has a long and rich history. But production for this vehicle will be ending at the end of this year." In an official statement, the brand said the decision was due to the continued decline of full-size premium sedans in the United States. The Continental is built in Flat Rock, Mich., and dates back to 2017 when Lincoln resurrected the nameplate after a 15-year hiatus. The car itself technically replaced the unloved MKS in Lincoln's lineup, and although based on a well-received concept car, the actual production model failed to live up to the rather grand style statement that had been promised. The interior in particular was a letdown. Lincoln sold 6,586 Continentals in 2019; likely many of those were fleet sales. Nevertheless, it can be argued that this Continental triggered Lincoln's rebirth. It was named something, for starters, as the Nautilus, Aviator and Corsair would eventually follow, signaling the end to the unloved and confusing MK nomenclature. And although it didn't live up to its concept, Lincoln at least learned from the episode and didn't repeat the mistake with Navigator or Aviator. They came as promised.  Though it's dead in the U.S., the Continental will live on for 2021 in China, where its sales are in decline but not by as much. And although it'll likely be remembered as a footnote in the long history of cars named Lincoln Continental, and with few fans in its corner, at least it reaches the end of the line having left a mark. Cue the Traveling Wilburys.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Lincoln Continental: Detroit 2016 View 17 Photos Plants/Manufacturing Lincoln Sedan

Sunday Drive: Trucks and SUVs of all shapes and sizes

The American automotive marketplace is dominated by trucks and SUVs, and so was the last week of coverage on Autoblog. By far, the most popular story of the week was our First Drive of the 2018 Lincoln Navigator. It may look like an old-school lumberer, but in reality Lincoln's flagship is a thoroughly modern, turbocharged-V6-powered, three-row, luxury people mover. The Jeep Wrangler is the world's most recognizable vehicle. So it's no surprise that the next version looks a whole heck of a lot like the last one, and the one before. It's all in the details, which is why we were so excited when Jeep decided to unleash a trio of images showing both two- and four-door Wranglers for us to dissect ahead of the SUV's official debut at the L.A. Auto Show later this year. Past that, spy photos of the next Chevy Silverado and Ram 1500 were predictably popular. See both of those below, and the cap it all off, check out the entire week's worth of SEMA coverage – including the bonkers Hennessey VelociRaptor 6x6 – in our mega image gallery at the bottom of this post. Enjoy! As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. 2018 Lincoln Navigator First Drive | From black sheep to flagship 2018 Jeep Wrangler revealed: First photos released before L.A. Auto Show debut 2019 Chevy Silverado looks slim and clean beneath the camo 2019 Ram 1500 gets vertical touchscreen infotainment system 2017 SEMA Show Mega Photo Gallery Chevrolet Jeep Lincoln RAM Truck SUV recap sunday drive