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Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.

2020 Lincoln Aviator Review and Buying Guide | All-American sophistication

The new 2020 Lincoln Aviator lands into one of the hottest luxury segments – three-row family crossovers – and is not only an incredibly relevant product, but a fully competitive and appealing one too. It all starts with a uniquely characterful interior that's likely to earn the Aviator a fair share of takers by itself. Then there's the exterior styling, which is long and sleek with a tapered roofline courtesy of new rear-wheel-drive architecture developed in concert for the Aviator and also-new Ford Explorer. The two vehicles share common bones, but the skin and muscle are quite different. Emphasis on muscle, too, because the Aviator's powertrain options utterly blow away its competition (a 400-horsepower turbo V6 and the Grand Touring's 494-hp plug-in hybrid). However, despite those eye-popping performance numbers, don't expect the Aviator to be a firm-riding, sport-tuned SUV. All that power is there if you need it, but it's part of an overall competent, composed driving experience rather than one thatÂ’s tightly wound and over-caffeinated. Frankly, it's a recipe that should make a lot of sense to American luxury buyers. If you're looking for a big, luxurious family vehicle, put it on your shopping list. What's new for 2020? The Aviator is an all-new model that slots into a previously unfilled slot in the Lincoln lineup between the five-passenger Nautilus and full-size, truck-based Navigator. 2020 Lincoln Aviator Interior View 9 Photos What's the interior and in-car technology like? No other company's interiors look anything like the mid-century-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes shown above, but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" that get special colors and trim types. Perhaps the quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it makes up whatever deficit exists. Most competitors just seem drab and generic by comparison. In terms of technology, every 2020 Aviator comes standard with a 10-inch touchscreen mounted so high on the dash and close to the driver that it actually seems larger. It runs the Lincoln-skinned version of Ford's Sync 3 interface, which is generally user friendly, though it perhaps doesn't look as cool and sophisticated as the all-digital gauge cluster (or the interfaces of rivals).

Amazon can now deliver packages to some Ford and Lincoln vehicles

Nothing succeeds without complications popping up along the way. Sure, Amazon's Prime delivery services have made shopping more convenient than brushing your teeth, but leaving millions of packages on doorsteps comes with an inherent danger: Thieves might swipe them without anybody knowing. Amazon's solution is called Amazon Key, which allows delivery men and women to enter a customer's house or car to drop off a package. This week, Ford and Lincoln announced they would be partnering with Amazon to integrate the service into some of their vehicles. Ford is following in the footsteps of Volvo and General Motors, as both companies announced their participation about a year ago. That includes Cadillac, Chevrolet, Buick, and GMC. Key will be made available for 2017-and-newer Fords equipped with FordPass Connect, and 2018-and-later Lincolns with Lincoln Connect. Key is not available everywhere, but it can be used in dozens of city throughout the U.S., and the network is expanding. To look for compatibility for your car and city, check on Amazon's dedicated Key website. Like every other tech invention these days, Key requires a smart device application, which requires a one-time setup. The service is available on the Key app or the FordPass and Lincoln Way apps. While ordering on Amazon, customers will then select in-car delivery during checkout. Input a public delivery address, and park the car within two blocks of that address. While the order is in transit, Amazon will provide status updates, another feature that takes away some of the anxiety of waiting for a package to be delivered. The package will be put into the car within a four-hour window, and users will get notifications that the exchange is complete, and the car is again securely locked. Should customers change their minds, they can always cancel the delivery method, and the car will remain locked. In that case, the delivery could go to the building where the car is parked, or be rescheduled. Ford imagines this as the beginning of numerous car-based services in the near future that can be scheduled while the owner is not there, such as car washes.