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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2020 Lincoln Aviator fuel economy revealed

Ford finally revealed some of the last details, such as fuel economy, for the non-hybrid 2020 Explorer. So it's no surprise that its classier corporate twin, the 2020 Lincoln Aviator, has had its own fuel economy data released by the EPA. Though, like the Explorer, we only have information for the non-hybrid versions. The 2020 Lincoln Aviator has just two engine options, a base turbocharged 3.0-liter V6 with 400 horsepower and 400 pound-feet of torque, and the same engine coupled to a hybrid system with 450 horsepower and 600 pound-feet of torque. That base engine is the one we have fuel economy numbers for, and it's shared with the Ford Explorer ST, though the ST's version makes an extra 15 pound-feet of torque. With all-wheel drive it gets nearly the same fuel economy as the fast Ford with 17 mpg in the city, 24 on the highway and 20 in combined driving. The Explorer ST gets one more mpg in town. Unlike the Explorer ST, the Aviator does offer rear-wheel drive with this turbocharged V6. This model gets improved fuel economy of 18 in the city, 26 on the highway and 21 in combined driving. This isn't too surprising, since all-wheel-drive vehicles often do a little worse when it comes to fuel economy. We'll be especially curious as to how the Aviator hybrid performs. We doubt it will match the Ford Explorer hybrid, since that crossover relies on a less-powerful naturally aspirated 3.3-liter V6. But it might give the all-wheel-drive four-cylinder Explorer a run for its money, since the rear-drive V6 Aviator is only 1 to 2 mpg behind it. Related Video:

Lincoln's L100 teases luxurious autonomy with crazy-long doors

Lincoln chose Pebble Beach (not to mention its brand centennial) to show its new autonomous coupe concept. This unconventional 2+2 has everything you expect from a classic Lincoln luxury car — an extravagant presence, over-the-top appointments and, most importantly, the most ridiculous suicide doors we've ever seen. It may not seem obvious in photos, but the L100 is truly massive. It's longer than a Navigator (Lincoln's words) and arguably has a far more impressive aura. The wheels are tucked beneath the L100's body work to make the car more slippery; the slick impressions adorning the bodywork are lined with LEDs, allowing for a customizable movement "signature."  And then there are the doors. The L100's massive portals are mounted on hinges the likes of which you've never seen, which is appropriate given the scale of this massive coupe. The doors open rearward, then outward imbuing the works with look akin to that of a mechanized insect startled by an intruder. The angle can be customized, Lincoln says, and the ingress/egress points are lined with LEDs that allow for custom lighting effects, including an illuminated "red carpet" that makes puddle lamps look like weak party tricks.  Lincoln Model L100 Concept Exterior 7 View 13 Photos "We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today," says Joy Falotico, president, Lincoln. "With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story." Lincoln was light on the L100's technical details, suggesting only that it utilizes next-gen (solid state) battery tech and a wheel-in-motor configuration to maximize available interior space. The stylized "wheel" panels eliminate turbulence and are sculpted outward from the car's centerline to maximize space for the actual wheels and tires hidden beneath them. Lincoln's designers say it was surprisingly easy to assure clearance for the front wheels to pivot with steering inputs, but despite the L100's size, it's hard not to fixate on how narrow that front track must be. Lincoln's idea of the next chapter is one where people still own their own cars even if they don't drive them. This is in contrast to Cadillac's InnerSpace concept, which is otherwise very similar in both concept and execution.