2003 Lincoln Town Car Limousine on 2040-cars

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Lincoln owners in San Diego, your chauffeur awaits

In an effort to make up lost market share, Lincoln is trying desperately to differentiate itself from other luxury automakers. The automaker is offering and expanding a number of services aimed at setting itself apart not only from Mercedes-Benz, Lexus, and Audi, but also the Fords that so often share showroom space. One such offering, the Lincoln Chauffeur, is expanding beyond its initial rollout in Miami, Florida, across the country to San Diego, California. The concept is simple. For $30/hour, a chauffeur will drive you around in your own vehicle, stopping at the store, the gas station, or even at school to pick up the kids. The chauffeur can do these things with or without you present, meaning the driver can drop you off at the airport and return the car home, allowing others to use the car rather than leaving it parked at the airport. The service is available to old and new Lincoln owners, though the former get eight free hours to try the service. San Diego was part of a planned expansion. If things continue to go well, look for further rollouts in cities across the country. Related Video: News Source: Lincoln via Automotive News Lincoln Ownership

GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."

Junkyard Gem: 1988 Lincoln Mark VII LSC

The Lincoln Division put the Continental Mark VI on the Panther platform for the 1980 through 1983 model years, making it much smaller than its vast Mark V predecessor but not much nimbler and certainly not as opulent. For the 1984 model year, though, the new Continental Mark VII moved onto the Fox platform, making it sibling to the Mustang and therefore more of a true high-performance luxury coupe. By 1986, the Continental name was gone from the Mark VII (relegated to Lincoln's cushy land yachts), and the LSC version came with the same hairy V8 as the Mustang GT. Today's Junkyard Gem is one of those cars, found in a Denver yard last month. For the 1988 model year, the base Mark VII got the axe, leaving only the Bill Blass Edition and the LSC. Sadly, the Bill Blass Mark VII didn't come with an inflatable Sherman tank. For 1988, all Mark VIIs came with the 225-horsepower 5.0-liter High Output V8 engine, same as the Mustang GT.  Could you get a manual transmission? Sadly, you could not. Swapping one into one of these cars is pretty easy, but the more likely swap has always been to grab the 5.0 out of a Mark VII and drop it into a non-V8 Fox Mustang. If you were shopping for a BMW 5-Series or Mercedes-Benz E-Class in 1988, the Mark VII offered an attractive Detroit alternative. The 1988 LSC cost $25,016 (about $58,200 in 2021 bucks), while a new BMW 528e cost $31,500 and had a mere 127 horsepower. The M5 had a wild six with 256 horses— 31 more than the Mark VII— but it cost a terrifying $46,500. Meanwhile, the Mercedes-Benz 260E offered just 158 horses and cost $37,250. Granted, both of the Germans offered manual transmissions, but approximately zero American luxury-car buyers actually wanted three pedals by the late 1980s. Truth be told, this car looked like a great value next to its Teutonic competitors at the time, more so than GM's and Chrysler's efforts of the late 1980s. Not quite 150,000 miles on the clock on this one. The Mark series continued through the Mark VIII and then that's all she wrote, Katie bar the door. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's how you turn the ordinary into the extraordinary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To appreciate the Mark VII LSC, you must do three things: 1. Drive it. 2. Drive it. 3. Drive it. Related Video: This content is hosted by a third party.