2001 Lincoln Town Car Cartier Edition on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Lincoln Sync 3 Infotainment Review | Clean and eminently usable

Many of the newer Lincoln products might be vastly different in design and experience than their Ford counterparts, but infotainment software is still heavily shared between the two brands. That said, Lincoln has made a great effort to make its version of Sync 3 feel more upmarket and premium compared to Ford’s. If you can think of it in terms of Android smartphones, Sync 3 in Ford vehicles is like stock Google software. Sync 3 in Lincoln products is akin to SamsungÂ’s UI, which amounts to a totally new look and added features. The core interface remains the same across the two brands. LincolnÂ’s snazzy new look can be customized with a few different color combinations, but they generally all consist of muted tones that exude old-world luxury more than the heavy-handed blue hues on Ford's version of Sync. One convenient commonality between the two is Apple CarPlay and Android Auto capability, both of which require wired connections. Some may find the functionality of the Apple/Android interfaces to be compromised as detailed in our Ford Escape interior driveway test). Sync 3 has a bottom bar of quick toggle, commonly-used apps, and a Home button in the top left corner. It makes getting to any particular set of menus quick and painless. Squared-off icons are used within menus with large font and intuitive scrolling functionality. There are no redundant scroll wheels or touchpads to control the screen interface in any of LincolnÂ’s vehicles, so youÂ’ll need to be comfortable with a touchscreen. Thankfully, there are hard buttons on the dash for the climate controls and common audio functions.  Lincoln Sync 3 Infotainment View 10 Photos In the Lincoln Navigator weÂ’re using to demonstrate the technology, Sync 3 is smooth and generally free of hiccups. However, itÂ’s not infallible and tablet-smooth as plodding through BMWÂ’s or MercedesÂ’ latest infotainment systems is. Lincoln uses Sync 3 on all of its current models, and in the Navigator, itÂ’s playing on a large 10-inch screen. The added luxury features for Lincolns tends to dictate all of the extras you see in the software. There are settings for a vast array of ambient lighting, hugely complex seat controls (for the 30-way massaging seats) and a number of customization options for the excellent Revel audio system (optional). Lincoln differentiates itself even further with the fully digital instrument cluster flanking the big screen.

Lincoln MKC crossover headed for Detroit

Fresh off the launch of the stylish new MKZ sedan, the newly named Lincoln Motor Company is reportedly preparing for a lineup expansion. According to TheDetroitBureau.com, the first new product joining the Lincoln brand is a small crossover based on the Ford Escape said to be called the MKC. We saw this machine testing a few months ago, and while we were hoping the name might be reserved for a future two-door model or even the diminutive Concept C hatchback, it looks like the "C" will stand for compact crossover instead.
The report also says that this crossover will be making its debut next month at the 2013 Detroit Auto Show, so we'll have to wait until then to see what the new model looks like. Unlike the MKX, which is based off the Ford Edge, we would expect there to be a lot more differentiation between the MKC and the Escape like Ford managed to do with the newest Fusion and MKZ.
In addition to the new MKC, the article states new MKS and Navigator designs are expected to debut by 2014.