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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Junkyard Gem: 1979 Lincoln Continental Town Car

Ford built Continentals from the 1940 through 2020 model years (with a couple of pauses during that period), and the biggest and arguably most extreme Continentals of all were the 1977-1979 models. That's what we've got for today's Junkyard Gem: a 1979 Continental Town Car with Cream paint outside and plenty of Light Gold Jubilee velour inside, found in a self-service boneyard in Sparks, Nevada. Thanks to the big 5 mph crash bumpers, the overall length of the 1977-1979 Continental sedan stretched to an astounding 233 inches. That's more than a foot longer than the 2024 Lincoln Navigator, though the Navigator scales in at more than a half-ton heavier than the '79 Continental sedan. For the 1980 model year, the Continental went onto the Panther platform and shed 10 inches of wheelbase, more than 13 inches of length and 500 pounds of curb weight. Considering the geopolitical events of 1979 and their effect on fuel prices, this turned out to be good timing … but the downsized '80 Continental didn't look as imposing (or as white-powder-dusted) when it pulled up to the valet parking stand at the disco. When your sedan weighs 4,649 pounds, you want serious power under its hood Â… and that was a rare commodity among 1979 automobiles sold in the United States. This is a 400-cubic-inch (6.6-liter) pushrod V8, essentially a stroked 351 Cleveland, rated at 159 horsepower and 315 pound-feet. That means that each of this car's horses had to drag 29.2 pounds, a ratio that's quite a bit worse than that of the much-maligned-for-slowness 2024 Mitsubishi Mirage (though the respectable torque made driving these cars tolerable enough in most situations). The interior was all about cushy seats and space to stretch out. The silver-faced gauges were very classy. Opera lights? You bet! This would have been an excellent, if thirsty, long-distance highway cruiser for its day. There were some 1999 coupons inside, suggesting that the car had been parked for a quarter-century before coming to this place. The high-elevation desert sun is murder on vinyl roofs. On January 10, 1981, people associated with this fine luxury automobile played golf at Willow Glen in San Diego. On the same day, Richard Boone died and Jared Kushner was born. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A standard by which luxury cars are judged.

Oh look, it's the 2017 Lincoln Continental

Sorry about the super-low-res photo, but what you're looking at here is the 2017 Lincoln Continental ahead of its official debut at the Detroit Auto Show next week. The image appeared online courtesy of Ford Inside News, showing the production version of Lincoln's new 400-horsepower sedan. The front fascia certainly looks different than the gussied-up concept we first saw in New York last year, but as the Ford forum suggests, this could just be a lower-spec model. Seems weird to us that Lincoln would introduce some snazzy, full-LED headlights and then just slap projector beam units on the actual production car. But you never know. We'll know for sure when the car is revealed at Cobo Hall next week. Expect it to have all-wheel drive with the company's new 400-hp, 3.0-liter twin-turbo V6 (that debuted in the MKZ in Los Angeles). Let us know what you think of the production-spec Conti, in Comments. Related Video: