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Ford's Jim Farley hints at Lincoln sales rebound

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.
The massive glass roof of the MKZ is trying to support a burden that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "a big step in the right direction," the embodiment of the reinvention of the brand and a test of Lincoln's commitment to a new rear-wheel drive offering was given an $8-million dollar Super Bowl ad spend earlier this year, then quality control issues during its assembly scuttled deliveries. Lincoln got over that and kept up the ad blitz, now it just wants the good work to take hold.
If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the MKZ Hybrid is doing better than expected. It bears noting that Lincoln is offering some aggressive incentive programs at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles.

2020 Lincoln Aviator final specs drop — it makes even more power than before

The 2020 Lincoln Aviator is getting more power, and we haven’t even driven it yet. Well, itÂ’s not getting more power, but the final numbers are officially out, and theyÂ’re higher than what Lincoln promised at the initial reveal. We were told at last year's L.A. Auto Show that the base 3.0-liter twin-turbo V6 would make 400 horsepower and 400 pound-feet of torque. Lincoln's spec sheet shows itÂ’s still going to make 400 horsepower, but the torque figure is now up to 415 pound-feet. We're looking at the same spec sheet, but a hat tip to CarBuzz for noticing the change first. The plug-in hybrid model has received an even larger bump to its ratings. Lincoln said it would be 450 horsepower and 600 pound-feet of torque combined, but itÂ’s actually going to be 494 horsepower and 630 pound-feet of torque. We were a bit slack-jawed at the numbers before, and this just takes it one step further. Lincoln still isnÂ’t quoting any acceleration numbers, but with this amount of power, something in the 4- to 5-second range seems likely for a 0-60 mph time. ItÂ’s a legitimate shot across the bow in the German SUV horsepower wars. That said, the Aviator persona comes across as much more muscle car-like than a performance SUV meant to tackle lap times like the AMGs and M car SUVs of the world. We donÂ’t know the all-electric range yet, but Lincoln did tell us the size of the battery pack and the electric motorÂ’s output. Aviator PHEVs will be working with a 13.6 kWh battery pack and a 101-horsepower electric motor. There are two modes: One is called Preserve EV, and the other is called Pure EV. Preserve EV is able to charge the battery up to 75 percent using the engine while driving, whereas Pure EV is designed to keep the car in electric-only mode. YouÂ’ll get blue accents in the Lincoln star if you buy the plug-in hybrid, too. Some cool headlight technology is coming to the Aviator in the form of optional adaptive pixel LED headlights. Lincoln says itÂ’s capable of speed-dependent lighting, which adjusts the beam based on your speed. At fast speeds, Lincoln says more light is directed at the road, while driving at low speeds disperses it wider to cover more area directly in front of the vehicle. WeÂ’ll be driving the new Aviator soon, so look out for our first drive impressions coming later this month.

Lincoln owners in San Diego, your chauffeur awaits

In an effort to make up lost market share, Lincoln is trying desperately to differentiate itself from other luxury automakers. The automaker is offering and expanding a number of services aimed at setting itself apart not only from Mercedes-Benz, Lexus, and Audi, but also the Fords that so often share showroom space. One such offering, the Lincoln Chauffeur, is expanding beyond its initial rollout in Miami, Florida, across the country to San Diego, California. The concept is simple. For $30/hour, a chauffeur will drive you around in your own vehicle, stopping at the store, the gas station, or even at school to pick up the kids. The chauffeur can do these things with or without you present, meaning the driver can drop you off at the airport and return the car home, allowing others to use the car rather than leaving it parked at the airport. The service is available to old and new Lincoln owners, though the former get eight free hours to try the service. San Diego was part of a planned expansion. If things continue to go well, look for further rollouts in cities across the country. Related Video: News Source: Lincoln via Automotive News Lincoln Ownership