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Lincoln Zephyr makes a comeback, but only in China

The Lincoln Zephyr name is back. The name was previously used on some of the luxury brand's sedans before World War II, and for a single model year on a sedan derived from the first-generation Ford Fusion. Now it appears on the Zephyr Reflection concept, a car that will preview a production sedan for the Chinese market. Yes, the car you see above is only for China, and also happened to be designed by Lincoln's Chinese design branch. Apparently the country still has a strong demand for sedans, so Lincoln can keep offering them. It's a very stylish machine, looking a bit like a smaller first-generation Audi A7 from some angles. The wide, low grille and accompanying light bar give it an athletic stance. It has cool details such as the fender trim that blends into the front door handles. Although it's being shown at the same show as the Ford Evos crossover, the Zephyr is unrelated. And looking closely at the profile, we can see that the roof and glass bear an extremely strong resemblance to the outgoing Ford Fusion. We wonder if it's a majorly redesigned version of the old sedan. There's nothing in the interior that would remind you of the Fusion, or its cousin the MKZ (successor to that other Zephyr). The whole width of the dash bears a screen, which can be split for driver and passenger to do things.The rest of the interior is similarly simple, decorated mainly with some contrasting leather, and a Lincoln badge pattern in the doors. Lincoln didn't give any information about the powertrain. We imagine it will use some existing Ford turbocharged engines. The production model will launch later this year, so more details will probably come closer to the on-sale date. But remember, this Zephyr won't be crossing the Pacific. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2024 Lincoln Nautilus pricing is already out, and it's up

The new 2024 Lincoln Nautilus was just revealed, but now pricing is already out. Not only is pricing available to walk through, but Lincoln opened up its configurator and is allowing you to build and price one. As you might expect from a new generation with a whole lot more features, the base price is up. A 2024 Nautilus Premiere starts at $51,810, including the $1,395 destination charge — weÂ’ll note that the new Nautilus will be built in China now, but the destination fee is the same as the Canadian-built 2023 model. Overall, the new Nautilus is $5,590 more than the outgoing version. Considering that AWD is now standard equipment, and the plethora of additional tech/features now present in this new generation, the increase is no surprise. The Nautilus comes with a gas-only 2.0-liter turbo engine as standard equipment, but you can select the hybrid option for an extra $1,500. LincolnÂ’s mid-level trim is the Reserve at $56,145, which adds “premium” leather seats in the first and second rows, a leather-wrapped steering wheel, unique “jewel” accented grille and 21-inch wheels instead of the 19-inch wheels standard on the Premiere. Both the Premiere and Reserve have very expensive packages that group together a bunch of premium options — weÂ’d recommend reading through them on the configurator to see if theyÂ’re must-haves for your needs. If you want BlueCruise 1.2 (hands-free driver assist system) or one of the available Revel audio systems, though, youÂ’ll need to select one of these packages. Per usual with Lincoln, the Black Label trim is the range-topper. It comes with nearly every option as standard equipment and starts at $75,860. The biggest choices you can make here are powertrain — Lincoln still charges $1,500 extra for the hybrid in the Black Label — and then picking your exterior and interior color themes. Chalet, a cream and brown theme, or Redwood, a reddish-brown and black theme, can be selected on the inside. ThereÂ’s a $3,000 Jet Appearance Package available, too, which comes with unique wheels, fully-blacked-out exterior trim and a unique interior. You can even spend $2,000 on LincolnÂ’s fancy, new Chroma Caviar Dark Grey Metallic paint, the most expensive color in the catalog. Check all of these boxes, and you can get a Nautilus up to $82,360. At that price, you could buy an entry-level Navigator or a well-equipped Aviator.