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Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.

2022 Lincoln Navigator buyers can get $5,000 to convert to the 2023 model

Ford Motor Company is doling out more money to try to keep its chickens in the coop. Last August, when the automaker couldn't fulfill every order for the 2022 F-150 Lightning electric pickup then levied price substantial price increases on the 2023 F-150 Lightning, the automaker created a "Transition Private Offer." The program gave 2022 reservation holders without trucks a rebate to buy a 2023 Lightning that effectively nullified the price increase. Earlier this month, Ford did it again with the 2023 Bronco. The "2023-Model Bronco Cancel Order & Purchase Replacement Offer" dangled $2,500 to 2023 Bronco buyers without SUVs to either change their Bronco order to a configuration that could be built sooner, or cancel their order and buy another Ford. Now it's Lincoln's turn. CarsDirect says another dealer bulletin outlines a "2023-Model Navigator Connect Model Year Transition Private Offer" for those who didn't get their 2022 Navigator built. "Select customers" who close a deal before April 2, 2023, can get $5,000 off the price of a 2023 Navigator or have the money applied to a 2023 Navigator lease. Akin to the Lightning offer, the Navigator incentive nearly eats up all of the price increases on the new Navigator. The latest version of Ford's most luxurious SUV had MSRPs bumped from about $5,000 for the middle trims to $6,475 for the Black Labels. At the entry-level end, a customer might have some money left over for more options like the brand new Diamond Red Tricoat paint on a 2023 model, depending on how Ford conducts the offer. The base Navigator trims went up by $3,215 for the Standard and $4,730 for the Reserve. If a 2022 Black Label buyer were to take Ford up on the offer, that buyer would be paying $1,475 for the same vehicle; the changes applied to the 2023 Navigator other than price didn't make it to the Black Label.  The folks out in the cold are the few 2022 Navigator L buyers. Lincoln discontinued that trim for 2023, so those folks will need to make another choice or find another roost. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln Zephyr makes a comeback, but only in China

The Lincoln Zephyr name is back. The name was previously used on some of the luxury brand's sedans before World War II, and for a single model year on a sedan derived from the first-generation Ford Fusion. Now it appears on the Zephyr Reflection concept, a car that will preview a production sedan for the Chinese market. Yes, the car you see above is only for China, and also happened to be designed by Lincoln's Chinese design branch. Apparently the country still has a strong demand for sedans, so Lincoln can keep offering them. It's a very stylish machine, looking a bit like a smaller first-generation Audi A7 from some angles. The wide, low grille and accompanying light bar give it an athletic stance. It has cool details such as the fender trim that blends into the front door handles. Although it's being shown at the same show as the Ford Evos crossover, the Zephyr is unrelated. And looking closely at the profile, we can see that the roof and glass bear an extremely strong resemblance to the outgoing Ford Fusion. We wonder if it's a majorly redesigned version of the old sedan. There's nothing in the interior that would remind you of the Fusion, or its cousin the MKZ (successor to that other Zephyr). The whole width of the dash bears a screen, which can be split for driver and passenger to do things.The rest of the interior is similarly simple, decorated mainly with some contrasting leather, and a Lincoln badge pattern in the doors. Lincoln didn't give any information about the powertrain. We imagine it will use some existing Ford turbocharged engines. The production model will launch later this year, so more details will probably come closer to the on-sale date. But remember, this Zephyr won't be crossing the Pacific. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.