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Lincoln goes sedan-free after sending the Continental into the sunset

Lincoln has ended production of the 10th (and, presumably, final) generation of the Continental, according to a recent report. Built in Flat Rock, Mich., the flagship model was the last sedan in the company's range. We can't say the guillotine dropped without warning; the writing has been on the wall for months. Introduced in 2016 for the 2017 model year, the Continental found about 12,000 buyers in America during its first full calendar year on the market, but sales quickly dropped. 8,758 units were sold in 2018, followed by 6,586 in 2019. 3,872 examples found a home through September 2020, and Ford Authority learned production ended on October 30. It's a shame, because the Continental stood proud as Lincoln's best effort in the luxury sedan segment in decades. It was built on a Ford platform, but it didn't exude an overpowering whiff of Blue Ovalness. Upmarket variants benefited from 30-way adjustable front seats, all-wheel drive and a 3.0-liter V6 twin-turbocharged to 400 horsepower and 400 pound-feet of torque. Lincoln even built a handful of Coach Door Edition models with a longer wheelbase and suicide rear doors reminiscent of the fourth-generation Continental released for 1961. These were stunningly expensive at $115,470 plus destination, yet they were all spoken for in record time. Lincoln hasn't announced plans to replace the Continental; the odds of seeing an 11th-generation model in the near future are extremely low. Nothing suggests another flagship sedan is in the works, either. Like its parent company, the brand is pivoting away from sedans and towards crossovers and SUVs, which sell in far greater numbers and tend to be more profitable. Sending the Continental to the pantheon of automotive history leaves the Navigator as the Lincoln brand's sole flagship, though an electric model might slot above it in the 2020s. America's take on the luxury sedan isn't dead, however. Arch rival Cadillac recently replaced the ATS and the CTS with a pair of sedans named CT4 and CT5, respectively. Both will spawn high-performance variants in 2021. Related Video:

Ford recalls 1.9m cars and crossovers for defective airbags

The Basics: Ford is recalling a total of 1,898,728 vehicles to replace defective Takata front passenger-side airbags. This includes the 2007-2010 Ford Edge, 2006-2011 Ford Fusion, 2005-2011 Ford Mustang, 2007-2011 Ford Ranger, 2007-2010 Lincoln MKX and 2006-2011 Lincoln MKZ, Zephyr and Mercury Milan vehicles built in North America. The Problem: The defective airbags have been linked to ruptures that can send metal fragments at the passenger, due to deteriorating propellant. Injuries/Deaths: Ford claims it's not aware of any injuries due to the problem, but rupturing Takata airbags have been linked to a series of serious injuries and deaths. The Fix: Dealers will replace the passenger-side frontal airbag at no charge to the customer. If you own one: Look out for a letter from the manufacturer to arrange service at your local dealer. If you'd like to check if your vehicle is affected, click on the safety recalls link on Ford.com and enter your VIN. Related Video:

2018 Lincoln Navigator ad has more weird Matthew McConaughey

Now that new 2018 Lincoln Navigators are on their way to dealers, it's once again time for Matthew McConaughey to be weird behind the wheel in a new commercial. Things start out normally enough with the actor sitting in the SUV at a railroad crossing. But don't worry, it gets strange soon enough because for the rest of the commercial, McConaughey just drums on the Lincoln's steering wheel, a bit like in that disconcerting lunch scene in The Wolf of Wall Street. And the whole time, the actor doesn't say a word. He just drums along to the train and the crossing bells. Then he drives away. And that's it. It's just McConaughey drumming. The ad actually doesn't even show much of the Navigator, and obviously there isn't a word said about it. The most you might be able to learn about the Navigator from this commercial is that it's an SUV, it has an interior that has chrome and leather, and it has those "piano key" buttons for the shifter. We get that the first McConaughey commercials went viral and were frequently parodied for how bizarre they were, and the last Continental ad was also pretty off-the-wall. That was all good for getting attention from younger buyers, but we wonder if these ads are losing their punch and effectiveness. And if they have, then this ad doesn't do anything else to give buyers a sense of what the Navigator is. That's a shame, because the newest Navigator has a lot going for it. Instead, we get McConaughey drumming. Enjoy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Marketing/Advertising Lincoln SUV Luxury Videos lincoln navigator