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Junkyard Gem: 1972 Lincoln Continental Mark IV

For most of the period from the middle 1950s through the late 1990s, the Lincoln Marks were the most expensive cars Americans could buy from the Ford Motor Company. During the 1970s, the Mark III, Mark IV, and Mark V personal luxury coupes were built on the same chassis as the then-massive Thunderbird, with curb weights hovering around 5,000 pounds. Here's a 1972 Mark IV, from the year when engine power really started its Malaise Era fall off a cliff, photographed in a Denver-area self-service yard. The list price on this car started at $8,640, which amounts to something like $61,445 in 2022 bucks. That was quite a bit less than the $10,634 Mercedes-Benz 280 SEL 4.5, though the Benz had the more powerful V8 engine. Power ratings had just gone to net rather than gross numbers, so this massive 460-cubic-inch (7.5-liter) V8 was rated at just 224 horsepower (ever-stricter emission rules knocked actual power down as well). At least the torque was still pretty good, at 342 pound-feet. Runs on regular gas! This car clearly spent quite a while, probably at least a couple of decades, sitting outdoors in the harsh Colorado climate. The seat upholstery is deeply irradiated. The padded vinyl roof didn't fare well beneath the sun. Someone has torn apart the dash, but you can still see the classy Cartier clock hiding in the wreckage. There's some rust, enough to scare off anyone who might have been interested in performing a restoration. The Continental Mark IV's main rival was the Cadillac Eldorado, which was slightly smaller and (marginally) less packed with bling. The '72 Imperial LeBaron was cheaper and boasted one more horsepower than the Mark IV, but seemed stodgy next to the devil-may-care Lincoln. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. More than 8,000 owners of that luxury car switched to Continental for '71.

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Lincoln previews the blingier Navigator it will launch for 2022

Lincoln's current-generation Navigator will receive a mid-cycle update for the 2022 model year to fend off a growing list of rivals. The company published a short video on social media to preview some of the changes it has made. Up front, the refreshed Navigator features new-look headlights with LED accents and a subtly revised grille fitted with what looks like a backlit Lincoln emblem. There's also a new piece of trim labeled "The Lincoln Motor Company," which is the carmaker's official name. All told, the changes made to the front end look relatively minor. We're guessing that the rear fascia will be similarly nip-and-tucked, but it doesn't appear in Lincoln's 18-second video and it was completely camouflaged in the last batch of photos we received from our spies. However, we've seen enough of it to tell that the massive light bar will be either significantly trimmed down or removed altogether. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Technology updates will likely round out the changes made for 2022. It's too early to tell if Lincoln will mix things up under the hood. As of writing, the Navigator's only available engine is a twin-turbocharged, 3.5-liter EcoBoost V6 rated at 450 horsepower and 510 pound-feet of torque. Its most direct rival is the recently-redesigned Cadillac Escalade, which eschewed downsizing and still offers a V8, and it now needs to worry about the new Jeep Grand Wagoneer, which is V8-only. Could Lincoln surprise us by giving the big Navigator its V8 engine back? Lincoln will unveil the 2022 Navigator next Wednesday, August 18, and sales will start in the following weeks. Unsurprisingly, the Ford Expedition that the Navigator is related to will also enter 2022 after undergoing a series of changes. Visual tweaks will help the new model stand out from its predecessor, and spy shots suggest at least two new variants will join the range. One is a performance-oriented ST-badged model, and the other is an outdoorsy Timberline trim.