1997 Lincoln Mark Viii on 2040-cars

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Lincoln considering giving cars real names again

Enthusiastic reaction to the Continental concept might be the death knell for Lincoln's alphabet soup of monikers. "Without divulging the future, we're very excited about the Continental name and the attention it's gotten," Ford President of the Americas Joe Hinrichs said to Automotive News. Hinrichs admitted that the current MK names could confuse those not familiar with the models. Hinrichs suggested that one way Lincoln might differentiate itself was to "leverage its heritage." While this is certainly nothing explicit, the talk could be an indication of an upcoming overhaul for the brand's naming scheme. The Continental is set to hit the market next year as a replacement for the MKS as the company makes a major push into China. Lincoln bosses reportedly gave the designers the model name as inspiration for what to create. The brand's health has slowly been improving since former Ford CEO Alan Mulally was ready to completely kill the brand. Last year, a new boss was appointed to the helm, and there were reports of a modular platform under development. Let us know in Comments what Lincoln names you want to see revived. The Town Car is likely the best-known model from the brand after the Continental, and Zephyr has fairly recent history as the brief moniker for the MKZ. Related Video:

2025 Lincoln Navigator revealed with dramatic look, massive screen in Monterey

Say a big hello to the 2025 Lincoln Navigator, now more grand-looking and chock full of tech than ever before. This marks the fifth generation of Lincoln’s three-row luxury SUV, and while its bones are largely carryover, its appearance and interior experience are totally fresh. As for those hard points, the Navigator is still rolling with a body-on-frame construction, independent rear suspension and the 3.5-liter twin-turbocharged V6 paired with the 10-speed automatic transmission and all-wheel drive standard. Said engine produces 440 horsepower and 510 pound-feet of torque, the same output as the 2024 model. Both the standard length and the L model return, with the latter pictured in white just below. While this Navigator may end up driving much the same as the current one, it sure does look largely new from the outside. A fresh grille design gives it a mighty loud and proud aesthetic from the front and is complemented by a big light bar for even more visual presence. Like other new Lincolns, this one features the “Lincoln Embrace” for approach that plays an animation via the lights to welcome your return to the car. The full-width taillights do the same with new light-up “3D” badging. Chrome is thrown out the window in favor of satin aluminum trim accents (a Jet Black Appearance package will apply glossy black trim instead), and just like the refreshed Escalade, 24-inch wheels are newly added to the party – 22-inch wheels are the new standard. One particularly new big-deal feature youÂ’ll notice on the exterior is the “Lincoln Split Gate” that is essentially a split tailgate the likes of which you find on BMWs and Range Rovers. Similar to others, the tailgate is split so three-quarters of the gate opens up, while the remainder folds down. It allows for easier loading and unloading, but can also be used as a seat (600-pound capacity) when parked. Lincoln even offers a “Cargo Tailgate Manager” option that can function as a seatback for the tailgate, a table for tailgating events or to split the cargo area into a multi-level storage shape. Things really start to look totally new when you hop into the front seats and take in the new 48-inch panoramic display that spans the whole width of the dash. YouÂ’ll recognize the Lincoln Digital Experience setup from the 2024 Nautilus where it debuted, and it operates in a similar manner here.

Lincoln MKC crossover adopts the Continental's grille

The last vestiges of the controversial split Lincoln grille are slowly being removed as the company revamps its lineup. It started with the MKZ and Continental, with the most recent rhinoplasty recipient being the Navigator. Now, based on spy shots, it looks like the MKC crossover will be the fourth to get the new corporate grille. Under the heavy vinyl coverings, we can clearly see the proud Continental-inspired grille. We can also see that it will feature the same chrome mesh with Lincoln badge-shaped openings found on other cars with the grille design. We can also assume that the headlights will receive a substantial refresh, but the lower bumper doesn't look particularly different. The rest of this prototype MKC looks the same as the existing model. The back is covered, which indicates that the taillights may be updated. We wouldn't expect a radically different look, since the MKC already has a full-width taillight treatment. We also noticed that the wheels appear to be inspired by the cool turbine wheels of the Navigator. Whatever the other changes are, we'll probably see them soon. This is clearly just a refresh, and so there's a good chance we'll see the production model revealed by the end of the year, or early next year at the latest. Related Video: