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Junkyard Gem: 1995 Lincoln Mark VIII

Except for a pause during the 1960s, the Lincoln Mark Series of personal luxury cars stayed in production from the 1956 through 1998 model years. These were big, swanky machines loaded with the latest in gadgetry and — other than the handful of 1984-1985 Mark VIIs with BMW diesel linline-sixes — they cruised with great opulence on American highways courtesy of powerful V8 engines. The very last generation of the series, the Mark VIII, boasted a spaceship-style interior, slick body lines, and a sophisticated dual-overhead-cam version of Ford's Modular V8 engine. Here's a 1995 in Deep Jewel Green Metallic paint, photographed in a Colorado self-service yard. I've documented examples of the Lincoln Mark II through Mark VI while performing my car-graveyard studies, and the Mark VIII's distinctive wraparound cockpit makes most of its predecessors look cheap and stodgy by comparison.  The four-valves-per-cylinder version of Ford's rugged 4.6-liter Modular V8 made 280 horsepower in the Mark VIII, just two fewer horses than the V8 in BMW's 840Ci coupe that year. The Mercedes-Benz S500 coupe had a 315-hp V8 that year, while the Lexus SC 400's V8 made a mere 250 horsepower. The BMW cost $69,900, the Mercedes-Benz had a $91,900 price tag, and the SC 400 went for $47,500 — the Mark VIII could be purchased for just $38,800 that year. That's about $66,300 in 2019 dollars. Of course, the Cadillac Eldorado coupe was the real competition for the Mark VIII in 1995, and the unfortunately-named ETC (Eldorado Touring Coupe) came with a 300-horse DOHC Northstar V8 (admittedly, driving the front wheels) and a dignified wood-trimmed interior. At $41,535, though, the Cadillac had a higher base price than the Lincoln. I think this one was pretty clean, prior to getting banged up in the junkyard, and 140,905 miles seems low for a flagship Ford of the era. Perhaps it got too many unpaid parking tickets, or maybe that complex DOHC engine developed some expensive problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tempted? Featured Gallery Junked 1995 Lincoln Mark VIII View 17 Photos Auto News Lincoln Automotive History

Lincoln Navigator is the people's choice for best of Detroit Auto Show

At a big auto show, you hear a lot of from automotive journalists about the outstanding cars on display — for example, Autoblog's own editors' choices from the Detroit Auto Show. But the Detroit News does something neat instead. It asks the public to vote in its annual Readers' Choice Awards. And coming out on top was the 2018 Lincoln Navigator. The newspaper collars 100 attendees at the North American International Auto Show and asks them to vote. This year, the public's pick as Best of Show coincided with the North American Car of the Year voters, journalists who picked the Navigator as the Truck of the Year. (We at Autoblog were wowed by the Navigator, too, but our editors' choices were limited to vehicles that were revealed at the show — the Navigator has been out long enough, that we've actually driven and reviewed it.) The Navigator on display at the show has the ultra-plush Black Label interior. It's a $95,000 rig. No surprise then that hit was also the public's choice in the category of Best Road-Trip Ride. The public's other choices: Best Dream Machine — Ford GT. Best Family Fun Finder — Chrysler Pacifica. Baddest Off-Road Vehicle — Jeep Wrangler Rubicon. Coolest Technology — BMW i8 Roadster. Most for Your Money — Kia Stinger. (Commenters on our recent Drivers' Notes review said the Stinger was a media darling the public won't buy, but these voters, at least, liked it.) Best Future Concept — Infiniti Q Inspiration. Most Eco-Friendly — Smart Fortwo. Most Amazing Mobility — Toyota Concept i-Walk. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lincoln Navigator: First Drive View 53 Photos Auto News Detroit Auto Show Lincoln SUV Luxury 2018 detroit auto show

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.