1988 Lincoln Mark Vii on 2040-cars

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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

2020 Lincoln Corsair will be revealed at the New York Auto Show

It's official, the 2020 Lincoln Corsair will be revealed at the New York Auto Show this April. To go along with the announcement is a teaser video that, well, doesn't reveal much of anything except the crossover's name prominently displayed on the front fender. But we know a fair bit about the crossover from spy shots and prior announcements. The Corsair is the successor to the MKC, Lincoln's smallest crossover, which is also based on the Ford Escape. We expect that it will continue to be based on the Escape, albeit the completely redesigned one that hasn't yet been revealed. That also means powertrains will probably be shared, but the Lincoln might get one or two model-specific powertrains like with the Lincoln Aviator. Reportedly, the new Corsair will feature turbocharged 2.0-liter and 2.3-liter four-cylinder engines along with a plug-in hybrid. Spy shots have revealed that the Corsair will have styling closely related to that of the larger Aviator. That means a floating roof, more broad-shouldered nose, and large amounts of glass. The inside is also inspired by the Aviator and Navigator and features piano-key shift buttons, a low, wide dash and a healthy amount of chrome. 2020 Lincoln Corsair spied View 16 Photos

2017 Lincoln Continental reimagined as a coupe

If nothing else, the production version of the Lincoln Continental has provided ample water-cooler fodder around the office. There are a few camps: the "it took guts to build it" folks giving credit where due on a handsome design with an ambitious interior, and the "MKZ misstep" group haranguing the Motor Company for blowing fancy new styling cues on a lesser beast. And yet, unifying forces exist. We can all agree that these artist renders depicting a Continental sans a pair of doors present a captivating notion. Back in 1939, the original Continental was a two-door. Over time, four doors of various types, including convertibles, infiltrated the lineup. The last time the Continental was on sale, it was a four-door front-driver based on the platform shared with the Mercury Sable and Ford Taurus. Even though the new production Continental, like that penultimate one, is based on a front-drive platform, the execution is much different. As you probably already know, it features a so-far unique 400-horsepower 3.0-liter V6 and an advanced torque-vectoring AWD system, standard. Some neat concept car touches, like the fancy door handles and patented 30-way adjustable seats, made it in. What a two-door would bring to the table is mainly stylistic, emphasizing the long parallel character line in the door with brightwork running under the window that's echoed in the lower door sculpting and chrome strip. It accentuates the car's length, and calls attention to the trim taillights and their interconnecting bar element. A longer door makes for a more elegant transition into the C-pillar. It makes the production Continental, with its blacked-out but still obviously chunky B-pillar, look fussy. We don't expect Lincoln to build a coupe – that may be too wild for a company that doesn't seem completely comfortable with the notion of reinvention – but these renders were just too good not to share. Let us know what you think in the comments below. Related Video: