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Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.

The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

2020 Lincoln Aviator pricing can fly sky high: Configurator is up and running

The 2020 Lincoln Aviator is priced at $52,195 to start, Lincoln announced today as the crossover's configurator went live. Revealed at the Los Angeles Auto Show late last year, the Aviator is the newest entry in Lincoln's SUV lineup. It slots in below the Navigator but above the Nautilus. Five different trim levels will be offered at the start, with two powertrain combinations as well. The most expensive Black Label Grand Touring SUV will set you back a cool $88,895. Even the base engine in the Aviator is quite potent. It's a 3.0-liter twin-turbo V6 making 400 horsepower and 400 pound-feet of torque. The plug-in hybrid version is even more powerful, as it keeps the same gas engine but adds electric power to bring the final tallies to 450 horsepower and 600 pound-feet of torque. Hello Germany, says Lincoln. Lincoln differentiates between the plug-in and normal Aviator with the Grand Touring designation. The cheapest one of these begins at $69,895. That's a hefty price increase compared to the base model, but the power increase plus ability to run an unspecified number of miles on electric only is a pretty hefty benefit. As we take a look at others in the segment, the Lincoln is priced competitively in base spec. Specifically, the Aviator undercuts the Germans by a decent amount. The 2019 BMW X5 starts at $61,695. Mercedes has the redesigned 2020 GLE starting at $56,695. And the Audi Q7 begins at $54,545. Every one of those cars is underpowered compared to the Aviator at those price points. That said, you probably won't want just the base Aviator. Stepping up just one level to the Reserve trim at $57,285 nets you features like a 14-speaker Revel audio system, 360-degree camera and quad-zone climate control. Going up to the pricey Black Label ($78,790), you'll get the 30-way heated/cooled seats, 28-speaker Revel audio system, Panoramic roof and all the fancy materials that go with Lincoln Black Labels. If you tack on every option you can to the high-zoot version, it'll crest $90,000. Lincoln says orders for the new Aviator can be placed in February, and vehicles will be arriving to dealers in the summer. 2020 Lincoln Aviator View 27 Photos Related video: