1978 Lincoln Mark V on 2040-cars

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Why Grandpa loved Lincoln: Looking back at a century of design

It’s been 100 years since Henry Ford, in the aftermath of World War I, purchased the scraps of the Lincoln Motor Company. Ford put his son Edsel in charge of the automaker, and challenged him to create a luxury car company that could rival Cadillac, Packard and Pierce-Arrow. This meant, first off, bringing actual automotive designers into the fold, building out FordÂ’s first such department. The Model T, FordÂ’s then long-in-the-tooth mainstay, was created by engineers, and looked it. “For Lincoln, the innovation and setting of new standards of modernity has always been a core of our design,” said Kemal Curic, a 20-year veteran of Ford, and global design director of Lincoln since 2014. “Since its founding purchase from Henry Leland, Lincoln was always courageous to introduce new designs.” These included concentrations on streamlining and exuberance. These focci yielded a number of vehicle designs that were influential not just for the brand, but for the industry. 1936 Lincoln Zephyr, 1939 Lincoln Presidential Limo “Some of the cars that changed America were the 1936 and ‘38 Zephyr. The ‘36 for its aerodynamic look, and the ‘38 for its patented horizontal grille,” said Lincoln archivist and historian Ted Ryan. “Also, the 1939 Zephyr Continental, developed in ‘39 as a 1940 model – later known just as the Lincoln Continental – instituted another icon that stayed in place for decades with the spare tire initially exposed, and then treated with the spare tire hump.” Both Ryan and Curic also called out a number of other inspiring Lincoln models. These included the 1955 Lincoln Futura concept – which was later turned into the Batmobile by George Barris – and the 1961 Continental, famed for its rectilinear slab sides and suicide doors, plus its role as a presidential limousine in the Kennedy era. “These cars emphasized horizontality,” Curic said. “We like to relate that to the designs of Frank Lloyd Wright in his architecture. Wright loved his Lincolns. These proportions on the exterior were always Lincoln signifiers.” 1961 Lincoln Continental, Lincoln Futura Concept Lesser known than these is an example of what, back in the day, was known as a Hybrid: a car featuring an American powerplant and European design. “IÂ’m a huge fan of the 1955 Indianapolis Concept,” Curic said, a stunning jet-like vehicle that was last up for auction by RM SothebyÂ’s in 2013.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2023 Lincoln Corsair First Drive Review: Gimme back my buttons!

While 2023 brings only a refresh to the Lincoln Corsair, it’s a fairly robust one. It loses an engine, gains BlueCruise and receives an interior overhaul featuring a new infotainment screen running the latest version of Sync 4. Corsair may be LincolnÂ’s best-seller, but it competes against a variety of big-sellers in terms of both size and price. Take your pick from the likes of the Cadillac XT4, Audi Q3, Lexus NX or the BMW X1, just to name a select few; and soon they will be joined by Alfa RomeoÂ’s new Tonale, which lines up surprisingly well with the baby Lincoln. Like virtually everything in its class, the 2023 Lincoln CorsairÂ’s standard engine is a 2.0-liter turbocharged four-cylinder, which in this case produces 250 horsepower and 275 pound-feet of torque.  Gone is the previously available 2.3-liter upgrade that apparently wasnÂ’t popular. For 2023, the only other option is therefore the returning plug-in hybrid model, which produces a reasonable (and carry-over) 266 horses. Unlike the Escape PHEV on which itÂ’s based, the plug-in Corsair comes standard with all-wheel drive. With just 16 more horsepower compared to the 2.0T and more than 560 additional pounds to motivate, it relies on the instant torque of its electric motors to get off the line with authority. Lincoln gave us the choice of sampling either the standard turbo-four or PHEV for our quick outing in the Corsair; we opted for the plug-in for symmetry with our 2021 outing. As with virtually all midcycle updates, some exterior styling elements were updated or deleted. The grille is taller (and consequently larger) and is framed on the bottom by a new horizontal protrusion. PHEV models get a metallic foiling effect on the grille mesh. In the rear, itÂ’s business as usual. Inside, the dash is redesigned around a new 13.2-inch touchscreen running Sync 4.0. Besides an updated user interface (more on that later), the screen now houses virtually all of the media and climate controls that were previously located as buttons and knobs on the LincolnÂ’s center stack. All that remains on the consequently shrunken stack is a single volume knob and various vehicle controls like max defrost, auto stop/start and the hazard lights. The start/stop button has also been relocated next to the piano-key transmission controls. Through all of that, Lincoln managed to make access to the enlarged media storage bin easier. Yay?