1977 Lincoln Mark V Base Coupe 2-door 7.5l on 2040-cars

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Never mind the naysayers; Lincoln is worth saving

In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper.
You should always be careful about the name you choose to give your new baby. The power of association can work in many ways, not always positive.

2017 Lincoln Continental garnering strong interest

According to Automotive News, Lincoln has a list of about 40,000 people who have expressed interest in the brand's upcoming Continental sedan. While that may sound paltry next to the 250,000 people or so who have so far put deposits down for a Tesla Model 3, it's great news for Ford's luxury brand. "This is the most buzz I've seen in a long, long time," says Dan Marks, chairman of the Lincoln National Dealer Council. Lincoln is riding a wave of increased interest in 2016, having topped 100,000 sales last year. Prior to that, the last time that milestone was passed was way back in 2008. As is the case with most automakers, though, much of Lincoln's sales boost can be traced back to strong demand for crossovers like the MKX and SUVs like the Navigator. That makes 2017 an interesting time for Lincoln to be relaunching the Continental sedan. We can expect to see lots of marketing leading to its launch. "Extensive prelaunch activities" are planned, Matt VanDyke, director of global Lincoln, told Automotive News. We'll have to wait a little while longer before we know whether all that pent-up interest leads to actual sales. Or, put another way, whether the 2017 Continental will be a mic drop moment or a big flop.

Lincoln's L100 teases luxurious autonomy with crazy-long doors

Lincoln chose Pebble Beach (not to mention its brand centennial) to show its new autonomous coupe concept. This unconventional 2+2 has everything you expect from a classic Lincoln luxury car — an extravagant presence, over-the-top appointments and, most importantly, the most ridiculous suicide doors we've ever seen. It may not seem obvious in photos, but the L100 is truly massive. It's longer than a Navigator (Lincoln's words) and arguably has a far more impressive aura. The wheels are tucked beneath the L100's body work to make the car more slippery; the slick impressions adorning the bodywork are lined with LEDs, allowing for a customizable movement "signature."  And then there are the doors. The L100's massive portals are mounted on hinges the likes of which you've never seen, which is appropriate given the scale of this massive coupe. The doors open rearward, then outward imbuing the works with look akin to that of a mechanized insect startled by an intruder. The angle can be customized, Lincoln says, and the ingress/egress points are lined with LEDs that allow for custom lighting effects, including an illuminated "red carpet" that makes puddle lamps look like weak party tricks.  Lincoln Model L100 Concept Exterior 7 View 13 Photos "We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today," says Joy Falotico, president, Lincoln. "With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story." Lincoln was light on the L100's technical details, suggesting only that it utilizes next-gen (solid state) battery tech and a wheel-in-motor configuration to maximize available interior space. The stylized "wheel" panels eliminate turbulence and are sculpted outward from the car's centerline to maximize space for the actual wheels and tires hidden beneath them. Lincoln's designers say it was surprisingly easy to assure clearance for the front wheels to pivot with steering inputs, but despite the L100's size, it's hard not to fixate on how narrow that front track must be. Lincoln's idea of the next chapter is one where people still own their own cars even if they don't drive them. This is in contrast to Cadillac's InnerSpace concept, which is otherwise very similar in both concept and execution.