1970 Lincoln Mkiii - 570 Hp! on 2040-cars

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Lincoln poised to double MKZ Hybrid production

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
Ford is doing well with hybrids in general - its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Lincoln Anniversary Concept is the future looking at the past

Remember the Audi SkySphere concept the German automaker revealed on August 10? The long, low, meaty two-door designed in Malibu, California that previewed elements of Audi's coming design language? This is not that car. This is the Lincoln Anniversary concept, a long, low, meaty two-door designed at the ArtCenter College of Design — about an hour away from Malibu — as a potential preview of Lincoln design elements. There's clearly something in the waters of the communal car design trend pool, and we dig it. A few months ago, Lincoln announced it had partnered with the ArtCenter, inviting students to create four concepts that they'd showcase as integral parts of meaningful stories about people. The transportation students worked with classmates in other disciplines like film and animation to imagine what Lincolns might be like in 2040 and beyond, and create short films to put the concepts and stories in motion inside future worlds. One concept needed to hold two people, one to hold four, another would hold four at elevated ride height, and the largest would be a six-passenger vehicle. All of them had to deliver on Lincoln's promise of Quiet Flight driving and a theme called C.A.S.E., for connected, autonomous, shared and electric.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lincoln x ArtCenter College of Design | Quiet Flight 2040 The Glider concept served two people in sedan form, inspired by the Zephyrs and Continentals of yore. As the star of the short "Now You Drive," a son picks up his wheelchair-bound father in the Glider and puts his father in the driver's seat, placing the wheelchair in the back. The father takes the wheel and drives for the first time in years, while the autonomously-capable sedan retracts the throttle and brake pedals and manages speed on its own. Designer Jin Kim posted detailed breakdown of his development work on the Glider, as well as the short film. The page is well worth a visit.       A four-seater SUV concept in the short "Amongst the Stars" features touch-screen windows and an augmented reality panoramic roof. The protagonist gets her first taste of a wide starry night during a family trip to White Sands National Park looking through the glass, the roof aiding her curiosity with displays like highlighting and naming constellations.