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Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

2021 Lincoln Navigator Review | The new land yacht

The 2021 Lincoln Navigator is true American luxury done in a distinct and proper fashion. It’s LincolnÂ’s flagship product with the highest level of opulence and glamour that a truck can possibly offer. The Navigator isn't just a dressed-up F-150 or Expedition with makeup on, either. ThereÂ’s still mechanically related to that pair with a truck chassis riding on an independent rear suspension hiding underneath, but everything above is pure, luxe bliss. YouÂ’d be hard pressed to find elements missing from the NavigatorÂ’s formula in this latest generation of the SUV that came out in 2018. The interior is elegance turned up to the max with a design that evokes old-world charm while fully embracing modernity. ItÂ’s not trying to be youthful or edgy. Instead, the Navigator exudes a quiet, grown-up confidence that looks expensive and high class. It brings the guests to the table by adopting its own language of classical luxury, then keeps them there with the tech and capability we expect in a truck approaching a six-figure price. Three rows, two different lengths, one seriously powerful engine and truck-level towing capacity makes the Navigator a heady choice for the luxury truck buyer who wants to do everything with one big vehicle. WhatÂ’s new for 2021? Changes for 2021 consist of new paint colors and minor equipment adjustments. Lincoln has added Asher Gray, Flight Blue, Green Gem and Signature Navy to the paint options. But itÂ’s also deleted Iced Mocha, Silver Jade, Blue Diamond and Rhapsody Blue. Both the limited-slip differential and heavy-duty trailer tow package have also been made standard on the Black Label. WhatÂ’s the interior and in-car technology like? The standard and Reserve Navigators are mighty luxurious on their own (including the interior shown in the top two photos above), but if you step up to an expensive Black Label trim, youÂ’re in for an absolute treat. Its interior offers a choice of “Themes” that go far beyond the usual color choices of black, beige and gray, with maybe a different wood type or two. Of the three, "Chalet" is the most conventional with its blend of tan and black, but the oxblood red "Destination" (above bottom-left) and cool blue "Yacht Club" (above bottom-right) are unlike anything offered by another brand (OK, maybe you could special order a Bentley or Rolls-Royce).