2010 Lincoln Mkz/zephyr on 2040-cars

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Lincoln May Rebadge Its MKZ As Zephyr | Autoblog Minute

Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. We think the MKZ might be rebadge as the Lincoln Zephyr.

2024 Lincoln Navigator won't offer rear-wheel drive

Another Lincoln rear-wheel-drive trim bites the dust, following the course of the 2024 Lincoln Nautilus. When Cars Direct looked over an order guide for the 2024 Lincoln Navigator, the outlet discovered the omission of an RWD variant. The site inquired with Lincoln about the absence, anf the automaker responded, "24MY Navigator will be exclusively available as a 4x4." The relevant news for consumer wallets is that the change automatically raises the Navigator's base price by $3,000, the cost of adding four-wheel drive to the two trims that offer it, entry-level Premiere (currently called the Standard trim) and Reserve. The good news is that the order guide contained price data for the 2024 SUV, with Cars Direct saying the base Navigator MSRP is otherwise only going up $40. Early MSRP data for the 2024 model after the $1,895 destination charge, and the differences from 2023, shows: Premiere: $84,660 ($3,040) Reserve: $97,220 ($3,390)  Black Label: $112,646 ($1,495) Among the competitive set, the all-wheel drive 2024 Cadillac Escalade in base Luxury trim starts at $85,690, $1,030 more than the 2024 Navigator. The Cadillac's price gets pushed beyond the Navigator's by the $1,500 charge for three years of OnStar and Connected Services. Cadillac doesn't include this in the MSRP, instead listing the line in the Options section of the Summary page on the configurator; however, the "option" can't be removed. The 2023 Jeep Wagoneer Series III 4x4 — the top trim — starts at $77,200, the base trim of the 2023 Jeep Grand Wagoneer 4x4 starts at $92,945. The 2023 Mercedes-Benz GLS 450 starts at $82,950, the BMW X7 xDrive40i starts at $82,895.   According to Ford Authority, Lincoln's leaving the 2024 Navigator pretty much alone while the automaker prepares a refreshed 2025 model. For next year, Flight Blue returns to the color palette for the Standard and Reserve trims, displacing Ocean Blue. The most recent 2025 Navigator spy shots haven't revealed much of note, but it's clear it will carry design influences from the new Nautilus.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.