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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

2023 Lincoln Corsair gains a new face and more tech, loses buttons

The 2023 Lincoln Corsair heads into its next model year with a notable refresh inside and out.  Lincoln’s best-selling vehicle gains a number of items, but it also loses a big one: the previously optional 2.3-liter turbocharged four-cylinder. Due to low take rate, Lincoln is dropping its most powerful engine from the lineup, making the 2.0-liter turbocharged four-cylinder with 250 horsepower the only pure-gasoline version of the 2023 Corsair. Lincoln says the 2.0-liter is updated and changed for emissions reasons, but it returns the same output and fuel economy as before. The Grand Touring PHEV carries over unchanged, so itÂ’s still rocking the 2.5-liter naturally aspirated four-cylinder and single electric motor for a combined 266 horsepower. The exterior changes are largely contained to the CorsairÂ’s new face. It gets a totally new grille that is much larger than before. It features a wavy surface, and for the PHEV, it has a metallic foil surface with blue accents to denote its hybrid status. The lower front bumper is revised to accommodate the new grille design, and new wheel options are available across the board. No changes are made to the rear. Lastly, two new color options are available: Crystal Red and Whisper Blue. The blue is new to Lincoln, and seeing it in person, it skews more towards periwinkle than blue — we like it a lot. As for the interior, Lincoln has redesigned the center stack with a new 13.2-inch infotainment touchscreen taking center stage. It runs Sync 4 technology, can be updated via over-the-air updates and features Amazon Alexa. YouÂ’ll be able to monitor the CorsairÂ’s new Auto Air Refresh system (an optional feature) via the infotainment system, too. It features a laser sensor and unique cabin air filter that constantly monitors the cabin air quality and is capable of refreshing the air in the cabin 1.5 times per minute. A 12.3-inch instrument cluster also runs new software for 2023, and it comes standard in the Corsair now. The new center stack designdeletes the large array of climate and media controls that were previously there, which Lincoln says was for the purpose of promoting a more airy cabin and a feeling of spaciousness. A volume knob is still present, but the vast majority of the functions previously controlled by buttons and knobs can now be found in the big, new touchscreen. Yes, that means the climate controls are now integrated into the touchscreen.

Weekly Recap: Revisting the BBC report that ended Jeremy Clarkson's Top Gear run

Jeremy Clarkson's long run as a Top Gear host has come to an end, and the reason is clear: His physical assault on one of the show's producers crossed a line, and the government-owned BBC couldn't tolerate it. The incident between Clarkson and Top Gear producer Oisin Tymon was initially described as a "fracas," and Clarkson was suspended. But his popularity and widespread support – even British Prime Minister David Cameron weighed in – suggested that the controversial Clarkson might be given yet another chance. The BBC put this to rest Wednesday when it sacked Clarkson and revealed the findings of its investigation. The report spelled out how Clarkson struck Tymon on the patio of a North Yorkshire (UK) hotel, leaving him with a bloodied, swollen lip. It was severe enough that the producer sought medical treatment. During and after the attack, Clarkson shouted expletives at Tymon and threatened to fire him. The noise carried into the hotel's dining room and even to a bedroom. Local police investigated the incident, but Tymon isn't pressing charges. The huge audience numbers, Clarkson's popularity and the high-octane excitement of Top Gear all melted away in the eyes of BBC director-general Tony Hall, who saw an attacker and a victim. "For me a line has been crossed," he said in a statement. "There cannot be one rule for one and one rule for another dictated by either rank, or public relations and commercial considerations." In that moment, Clarkson was the bad guy, though he was actually the one who reported it to the network and made repeated attempts to apologize to Tymon. He's also urged the media to leave the producer alone. Hall voiced regret in the statement that announced Clarkson's contract would not be renewed, but the BBC decided to move on. Rumors are swirling about possible replacements for Clarkson. The network says it wants to continue Top Gear in 2016 and is looking to air the rest of this season's episodes. Despite the controversy, the show has a global audience of 350 million viewers and is one of the BBC's most valuable properties. It's unclear what Clarkson's co-hosts, James May and Richard Hammond, will do, as their contracts were also reportedly up to be renewed. Other News & Notes 2016 Chevrolet Malibu hybrid charges up with Volt technology Chevrolet is taking some of the learnings and technologies from the 2016 Volt and dropping them into the reborn Malibu hybrid.