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2016 Lincoln MKX packs plenty of power, MKC-inspired looks

Following on the heels of Ford's unveiling of its new Edge a few months back, Lincoln officially introduced the new MKX counterpart on Tuesday at the 2015 Detroit Auto Show. Unlike its Ford counterpart, the MKX does away with any notion of a four-cylinder, opting for the buyer's choice of a pair of V6 engines. At its base is FoMoCo's familiar 3.7-liter V6, generating a projected 300 horsepower and 280 pound-feet of torque, although the real exciting powertrain news focuses on Lincoln's optional engine. Like the Edge, the top-end engine is a 2.7-liter, EcoBoost V6 that promises "more than" 330 hp and 370 lb-ft of torque. We'd love to tell you about the performance impact this new engine has on the MKX, but as Lincoln probably hasn't published a 0-60 time since 1967, that simply isn't possible. Suffice it to say, we expect the most potent engine should offer pretty brisk acceleration. Aside from the power increase provided by the MKX's new engine lineup, Lincoln has thoroughly refitted the crossover's exterior, using its handsome MKC kid brother as its inspiration. It's a good look, to be honest, allowing the new CUV to maintain its styling edge over its Blue Ovaled platform mate. See what we mean in our gallery of live images, right from the Lincoln stage at the 2015 Detroit Auto Show.

Junkyard Gem: 1970 Lincoln Continental Mark III

The story of the Continental features plenty of fascinating plot twists during its off-and-on 1940-2020 history, and one of the most interesting is the car that resulted from the decisions of the Ford Motor Company's mighty warlord during the 1960s: Lee Iacocca. That was the 1969-1971 Continental Mark III, a car that printed bales of money for Ford. Today's Junkyard Gem is one of those cars, found in a Northern California car graveyard recently. Iacocca wanted a Lincoln to compete with Cadillac's snazzy new Eldorado coupe, and he wanted to do it on the cheap. Since the original Mustang had been so profitable in large part because it was based on the Falcon compact, the same philosophy would be used for the new Lincoln coupe. The Ford Thunderbird, which had become a well-over-two-ton behemoth by 1967, would provide the Mark III's platform; this had the added benefit of using excess production capacity at the T-Bird's assembly plant in Wixom, Michigan. Focus groups disliked the Mark III, but Iacocca and Henry Ford II ignored them and pushed forward with production. This worked out well; Mark III sales beat the Eldorado's immediately and the platform-sharing with the Thunderbird kept costs low and profits fat. Along with the Mustang and the Chrysler minivan, the Mark III stands as one of Iacocca's greatest business triumphs. These cars used to be reasonably easy to find in wrecking yards, but they've been junkyard rarities for at least the past decade. This one lived a hard life. The 460-cubic-inch (7.5-liter) V8, rated at 365 horsepower and 500(!) pound-feet of torque, was gone when I arrived. The chrome received a gold-plating treatment by a customizer at some point. It's possible that this car was once a good-looking lowrider, but that would have been decades ago. About the only remaining hint of its former opulence is the rear seat. The MSRP for this car was $7,281, or about $59,286 in 2023 dollars. The 1970 Cadillac Eldorado cost $6,903 ($56,208 now). Of course, the out-the-door cost for both cars would have been quite a bit higher, after not-so-optional options had been added by the customer. This individually decisive motorcar has no peer.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.