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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Junkyard Gem: 1979 Lincoln Versailles

Sometimes a car manufacturer creates a chassis design that continues to make money for decade after decade, and that's just the jackpot that the Ford Motor Company hit when it built the 1960 Ford Falcon. While that car itself stayed in production in Argentina all the way through 1991, the real payoff for Dearborn came with the many vehicles that ended up being built on modified versions of that platform. There was the original Mustang, of course (and its Mercury Cougar sibling), but also the Ford Maverick/Mercury Comet and its successors, the Ford Granada, Mercury Monarch and Lincoln Versailles. That last car is one of the rarest of all the 1960 Falcon descendants, and I've managed to find a nice example in a boneyard in Sparks, Nevada. The Lincoln Versailles wasn't the first Ford product to be named after Louis XIV's pad in France. That honor went to the mid-1950s Ford Vedette Versailles, a flathead V8-powered sibling to the Simca Vedette and Chambord. The Lincoln Versailles was built from the 1977 through 1980 model years. The idea was that it would compete with the very successful Cadillac Seville, a Chevy Nova-based luxury sedan that debuted for the 1976 model year. These cars were not big sellers, with just over 50,000 produced during their four model years. This one is the first junkyard example I've seen for at least 20 years. The Versailles came with a sturdy 9-inch rear axle assembly and was equipped with disc brakes all the way around. Since it bolts straight into a 1964-1973 Mustang (and many other related Fords), a Versailles rear is always the first thing purchased when one of these cars hits the junkyard. This one probably got yanked by the very first junkyard customer who recognized what it was. The interior is still very, very nice. The front seats appear to be the "Flight Bench" split-bucket type, done up in turqouise "Champagne Dorchester" cloth. You wouldn't see an interior this luxurious in a Granada! And I would know, since I took my first driver's test in my family's 1979 Granada. A factory AM/FM/8-track radio came as standard equipment in this car. For an extra $321 ($1,395 in 2022 dollars), you could have a factory CB radio as well. The aftermarket also provided trunk-mount CBs. A Cartier-badged mechanical-digital clock was also standard equipment. This is essentially the same clock that went into much cheaper Fords of the decade. This content is hosted by a third party. To view it, please update your privacy preferences.

2021 Lincoln Nautilus' inner chamber: Interior gets a complete redesign

Unlike the sea creature with which it shares a name, the Lincoln Nautilus luxury crossover is steadily evolving. It was refreshed just two years ago when it adopted the Nautilus name (it was previously called MKX) as well as an updated exterior and turbocharged engine lineup. For 2021, the Nautilus doesn't change much on the outside, but it does get a thoroughly redesigned interior. The exterior design updates to the Nautilus are hardly noticeable. The lower intakes on the bumper have been closed up and smoothed over, giving the fascia a slightly cleaner design. The opposite has happened at the back where the faux diffuser area has been given a bit more detailing. Otherwise, the rest of the crossover is unchanged, from the corporate grille to the deeply creased lines over the wheel wells. The inside is the big draw, where the flowing, but somewhat plastic-looking design has been replaced by a glitzier design based on the interiors of the rest of the Lincoln lineup. It features a low, horizontally-oriented dual-plane dashboard with lots of chrome and leather or leatherette. It also has a gap between the center console and center stack that gives the console a bit of a floating appearance. Another big change is the availability of a 13.2-inch infotainment screen running Sync 4. It's the largest screen offered on any Lincoln model. It's also 1.2 inches larger than the unit in its cousin, the Ford Edge. But unlike the Edge's screen, this one is mounted horizontally, and it doesn't appear to replace many, if any, buttons and knobs. Along with Sync 4 comes natural speech recognition, over-the-air updates and wireless Apple CarPlay and Android Auto. Mechanically, the Nautilus is unchanged. The standard engine is a turbocharged 2.0-liter four-cylinder making 250 horsepower and 280 pound-feet of torque. A turbocharged 2.7-liter V6 with 335 horsepower and 380 pound-feet of torque is available as an option. Both engines come with an eight-speed automatic transmission. Front-wheel drive is standard with all-wheel-drive as an option. The new Nautilus goes on sale early next year. Pricing hasn't been announced, but shouldn't change drastically from current pricing. The current Nautilus starts at about $42,000. Related Video: