3.7l Cd Awd Nav Leather Sat Radio Back-up Camera Keyless Start on 2040-cars

Auto blog

Annie Leibovitz goes Continental for Lincoln campaign

Lincoln has a lot riding on the new Continental, and the company is now calling upon renowned photographer Annie Leibovitz to glam-up its new flagship. Her photos are part of a new series dubbed "That's Continental," which the automaker will use in high-end publications and on social media. Leibovitz's iconic photos have been used in magazines like Rolling Stone and Vanity Fair, and she's photographed celebrities, politicians, literary icons, and landmark events. The new series for the Continental is Leibovitz's first attempt at car photography and it follows a road trip theme inspired by the trips she took with her father as a child. The photos for the campaign were shot in New York City with a group of non-professional models, including a musician, an artist, an actor, and a film director and his dog, Seven. "Annie Leibovitz is a photographer of substance," said Lincoln president Kumar Galhotra. "The rich, warm emotions her photos evoke, mirror the feelings we want our clients to experience on all of their journeys in the new Lincoln Continental." While we're still arguing over the Continental's looks, Leibovitz's pictures show the sedan at its best. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Lincoln Continental Campaign View 12 Photos News Source: LincolnImage Credit: Lincoln Marketing/Advertising Lincoln Luxury Sedan photos

Lincoln reveals MKC compact crossover ahead of LA debut [w/video]

It used to be that if you wanted a luxury SUV, you had to go big. Just look at the first high-riders released by some of the major luxury automakers - Audi Q7, Cadillac Escalade, Lexus LX - and you'll see what we mean. But since 2009 the small premium crossover segment has grown a whopping 200 percent, so it's no surprise that each has followed up with smaller luxury crossovers. And this is the latest.
At the other end of the utility spectrum from the Navigator, the new Lincoln MKC is based on the Ford Escape (much as the old pseudo-premium Mercury Mariner was), but completely rebodied and luxed up to put it in another league. Although we're still not sold on Lincoln's family fascia, the grille treatment on the MKC is certainly one of the better variations on the theme to date. The Dart-like rear lights dominate the wrap-around tailgate, and the overall shape looks taut and upscale. The same can be said of the dynamically-designed interior, taking the concept revealed in Detroit earlier this year to production fairly seamlessly.
Power will come from a choice of EcoBoost four-cylinder engines with turbocharging and direct injection: a 2.0-liter with 240 horsepower and 270 pound-feet of torque, or a slightly punchier new 2.3-liter with 275 hp and 300 lb-ft. Lincoln didn't disclose what transmission they'll be mated to, but did note that the MKC carries the brand's "signature" push-button gear shifter. It comes standard in front drive, but buyers who upgrade to all-wheel drive (or tick the right box) will also benefit from a new adaptive suspension Lincoln calls Continuously Controlled Damping. Other features include an approach-detection system that lights the car up and projects a Lincoln "welcome mat" on the pavement when you get close to the car, and a "bread-crumbing" feature that lets you track where your vehicle has been.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury