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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Ford workers vote to ratify new four-year UAW contract

DETROIT — The United Auto Workers union said on Friday that rank-and-file members at Ford have voted in favor of a new four-year labor contract with the No. 2 U.S. automaker. The UAW will now focus on Fiat Chrysler Automobiles (FCA), the sole remaining Detroit automaker without a new labor contract. Talks with FCA are expected to begin on Monday, a UAW spokesman said. The union said 56.3% of Ford's hourly workers voted to approve the deal, which allowed the company to avoid a strike like the one that cost its larger rival General Motors about $3 billion (GBP2.3 billion). UAW leaders said earlier this month that Ford under the deal agreed to invest more than $6 billion in its U.S. plants, and to create or retain more than 8,500 UAW jobs. The deal also includes pay raises and lump-sum payments over the life of the contract, a pathway to full-time employment for temporary employees and unchanged healthcare coverage. Workers at GM approved a deal in late October that ended a contentious 40-day U.S. strike, the longest automotive labor stoppage since 1970. Detailed terms of the Ford deal — released just a week after GM workers approved their new contract — echoed those agreed to with GM, as the union typically uses the first deal as a template for those that follow. UAW leaders managed contract negotiations with Ford and GM, including the lengthy strike, while struggling with an ongoing federal corruption probe. To date, 10 people have pleaded guilty in connection with the criminal investigation into illegal payoffs. Just last week former UAW vice president and former GM board member Joseph Ashton was charged with conspiracy to commit money laundering and wire fraud. Earlier this month the UAW said that its president, Gary Jones, who had been linked to the ongoing corruption probe, was taking a leave of absence. Rory Gamble, the union's acting head, said last week he will examine every department of the union in response to the spreading federal corruption probe to prevent future misuse of members' dues.

2020 Lincoln Aviator Grand Touring plug-in hybrid range, fuel economy revealed

The range-topping 2020 Lincoln Aviator Grand Touring plug-in hybrid luxury crossover finally has official fuel economy ratings. The electric range is 21 miles, and when the battery is exhausted, gas-only combined fuel economy is 23 mpg. The EPA's combined electric and gas test loop yielded 56 mpg-e. These numbers make the Aviator Grand Touring the most frugal version of the three-row luxury crossover, with the next most efficient one being the rear-drive non-hybrid model at 21 mpg combined. When going by gas-only fuel economy, though, the Aviator Grand Touring's non-plug-in cousin, the Ford Explorer Hybrid, returns up to 28 mpg combined with rear-wheel drive, and 25 mpg with all-wheel drive. It has much less power at 318 horsepower and 322 pound-feet of torque, compared to the Aviator Grand Touring's 494 horsepower and 630 pound-feet of torque. The luxury plug-in hybrid crossover segment is quite small right now. The closest competitor to the Aviator Grand Touring is probably the Porsche Cayenne E-Hybrid. It has a shorter electric range of 13 miles, and its gas-only fuel economy is a slightly worse at 22 mpg. The Porsche is less powerful with 455 horsepower and 516 pound-feet of torque, and its base price of $82,450 exceeds the Lincoln's $69,895 price. The Mercedes-Benz GLC 350e splits the difference on efficiency with a worse 10-mile electric range, but a better gasoline fuel economy of 25 mpg combined. This could improve for 2020, as the updated model will have a larger battery. It's cheaper, too, at $51,645, but it's also a full size smaller than the Lincoln.