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Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.

10 best new car deals in late September 2021

New car sales were drastically affected in 2020 due to the ongoing coronavirus pandemic, but things started to show signs of recovery toward the end of the year before really coming on strong in the early months of 2021. Now there's an ongoing shortage of microchips causing a great deal of pricing fluctuation and a limited supply of certain vehicles. That doesn't mean there aren't still great deals on new cars, though. Using data provided by TrueCar, we’ve compiled a list of some of the best automotive deals for September 2021. WeÂ’ve noted the original MSRP, the average transaction price, and the total savings in both dollars and as a percentage of the original sticker price. Basically, weÂ’ve done all the hard work for you! So now, all you need to do is compare deals, go on a few test drives, and maybe drive away in a great car (and an even better bargain).

Hennessey’s 600-hp Lincoln Navigator is here

The tuners at Hennessey have begun deliveries of the 2018 Lincoln Navigator HPE600, a full-size SUV that boosts the Navigator's normal 450-horsepower output to 600 hp, announcing its arrival with a video showing the performance 'ute riding a dynamometer. Hennessey said it was a natural decision to turn to the Navigator because it has mostly the same 3.5-liter twin-turbo V6 engine as the F-150 Raptor, which it converted last year to the 602-hp 6x6 VelociRaptor. So it added engine management computer software upgrades, a stainless steel exhaust system, high-flow air induction and large front-mounted intercooler with blow-off valve. Dyno results in the video show the Navigator topping out at around 500 hp and 500 pound-feet of torque at around 3,800 rpm at the wheels; Hennessey says the 600 hp comes at 6000 rpm. The upgrades are good to take the nearly three-ton SUV from 0-60 mph in 4.8 seconds, about 0.7 seconds quicker than the standard Navigator, and run the quarter mile in 12.9 seconds at 107 mph. The tuning package will set you back $19,950, including installation. Additional options include 22-inch forged monoblock wheels, lowered suspension and Brembo brakes with six-piston calipers and 15.1-inch brake rotors. There are also HPE600 badges on the front door jambs and tailgate, and embroidered headrests. It comes with a three-year, 36,000-mile warranty. Just 200 are planned for the 2018 model. You can order it now through Hennessey or any authorized Hennessey Lincoln dealer. Related Video: Image Credit: Hennessey Lincoln SUV Luxury Performance Hennessey tuner lincoln navigator tuning